TikTok Shop - PR & Event Manager (Thailand)

Bangkok Regular Marketing Job ID: A37067A

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve.

Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

We are seeking a dynamic and experienced PR and Events Manager to lead our public relations initiatives and enhance the organization's public image. The ideal candidate will be a strategic thinker, adept at creating and implementing PR campaigns, and skilled in building and maintaining positive relationships with media outlets, stakeholders, and the public.

Roles & Responsibilities:

1. Develop and Implement PR Strategies:

• Create and execute comprehensive PR strategies aligned with organizational goals
• Manage the development and distribution of press releases, media kits, and other PR materials

2. Media Relations:

• Build and maintain strong relationships with journalists, editors, and key media representatives
• Respond to media inquiries and coordinate interviews, press conferences, and other media events

3. Content Creation:

• Develop compelling and engaging content for press releases, articles, speeches, and other communication materials
• Collaborate with internal teams to ensure consistent messaging across all communication channels

4. Crisis Management:

• Act as a spokesperson for the organization in times of crisis, managing communication to protect and enhance the company's reputation

5. Social Media Management:

• Contribute to the organization's social media strategy, ensuring alignment with PR objectives
• Monitor social media channels for relevant trends and conversations

6. Event Management:

• Plan and execute events, including product launches, press conferences, and industry-related functions
• Coordinate with external vendors, agencies, and partners as needed

7. Measurement and Reporting:

• Establish key performance indicators (KPIs) to measure the success of PR initiatives
• Provide regular reports on PR activities and their impact on the organization's objectives

Qualifications

• At least 7 years of working experience
• Bachelor's degree in Public Relations, Communications, Journalism, or related field. Master's degree is a plus
• Proven work experience as a Public Relations Manager or in a similar PR role
• Strong written and verbal communication skills, with the ability to craft compelling messages
• Excellent media relations and crisis management skills
• Demonstrated experience in managing social media platforms for business
• Creative thinker with the ability to generate innovative ideas and campaigns
• Strong organizational and project management skills
• Ability to work effectively in a fast-paced, dynamic environment

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.