Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

We are seeking a creative and motivated Brand Marketing Associate to support our brand-building efforts. The ideal candidate will have a passion for marketing, a keen eye for detail, and the ability to contribute to the development and execution of brand strategies. The Brand Marketing Associate will work closely with the Brand Marketing Manager and other cross-functional teams to ensure the consistent and effective representation of our brand.

Roles & Responsibilities: 1. Brand Execution:

- Assist in the implementation of brand strategies and initiatives to strengthen brand presence

- Contribute to the creation of brand assets and marketing materials, ensuring alignment with brand guidelines

2. Content Creation:

- Collaborate with creative teams to generate compelling and on-brand content for various channels, including social media, digital platforms, and print

- Assist in the development of written and visual content that communicates the brand's messaging

3. Campaign Support:

- Support the planning and execution of integrated marketing campaigns, ensuring they align with brand objectives.

- Assist in coordinating campaign logistics, tracking timelines, and liaising with external partners or agencies

4. Brand Guidelines Adherence:

- Work to maintain consistency across all brand touchpoints by ensuring adherence to brand guidelines

- Assist in educating internal teams on brand guidelines and best practices

5. Market Research:

- Conduct research on industry trends, competitor activities, and consumer behavior to provide insights for brand strategy development

- Summarize findings and present recommendations to the team

6. Collaboration:

- Collaborate with cross-functional teams, including product management, sales, and design, to ensure cohesive brand representation

- Assist in building and nurturing relationships with external partners and influencers

7. Analysis and Reporting:

- Assist in monitoring and analyzing key performance indicators (KPIs) related to brand initiatives

- Prepare regular reports on brand performance and contribute insights for improvement

Qualifications

• Minimum Qualifications - Proficiency in brand marketing and has basic understanding of branding principles
• Proven experience in planning and executing marketing campaigns

Preferred Qualifications:

• Minimum 3 years of experience in marketing
• Proficiency in Microsoft Office and familiarity with graphic design tools

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.