Product Executive Manager
atMSD (THAILAND) LTD.Job Description
We are looking for an accomplished Product Executive Manager with a robust background in veterinary science and marketing strategy, focusing on our Pharma & Bio portfolio, specifically vaccines and pharmaceuticals for companion animals.
This role will emphasize the strategic development and execution of brand plans and marketing execution.
Key Responsibilities:
Strategic Brand Development:- Develop and implement comprehensive brand plans for the Vaccine and Pharma portfolio, focusing on the 4Ps (Product, Price, Place, Promotion).
- Strategically on products, and DM to maximize market impact and achieve revenue targets.
Launch Planning:- Lead the launch plans for NPD and ensuring all marketing and operational activities are aligned for successful rollouts.
- Collaborate with cross-functional teams to ensure product availability and compliance during launches.
Internal Training & Support:- Develop and conduct internal training programs to equip sales teams with product knowledge and effective selling strategies.
- Support and organize local seminars to enhance awareness and engagement among veterinary professionals.
Trade Promotions:- Oversee the execution of trade promotions, ensuring alignment with brand objectives and market demands.
- Design and coordinate promotional campaigns that effectively communicate product benefits to veterinarians and key stakeholders.
Veterinary Communication and Engagement:- Develop a comprehensive veterinary communication plan that includes vet detailing materials and digital engagement strategies (utilizing platforms like WAF and Line OA).
- Create and implement vet events, including managing logistics and outreach for an average of 15 booth activities at veterinary conferences and exhibitions (e.g., VRVC, CUVC, KUVA, KVAC, CMUVC).
Performance Monitoring:- Establish KPIs to track the performance of brand strategies and promotional efforts, adjusting tactics as necessary based on market feedback and sales data.
- Report regularly on brand performance and market trends to senior management and adjust strategies accordingly.
Qualifications:
- Bachelor’s degree in veterinary science (DVM preferred) or a related field.
- Minimum of 5 years of experience in the companion animal industry.
- At least 3 years of experience in product management or marketing strategy execution within pharmaceutical or biological sectors.
- Proven experience developing and executing brand plans and successful product launches.
Skills:
- Strong strategic thinking and analytical capabilities.
- Excellent project management skills, with the ability to operate effectively in a fast-paced environment.
- Exceptional communication skills, both written and verbal, to effectively engage with veterinary professionals and internal teams.
- Proficiency in digital marketing tools and platforms used for veterinary engagement.
What We Offer:
- Competitive salary with performance-based bonuses.
- Comprehensive benefits package, including health, dental, and retirement plans.
- Opportunities for professional development and career advancement.
- A dynamic and innovative work environment dedicated to improving pet health and well-being.
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
02/28/2025- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R330701
Experience required
- 5 years
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Merck & Co., Inc. (Merck) is a global research-driven pharmaceutical company that discovers, develops, manufactures and markets a range of products to improve human and animal health. The Company?s operations are principally managed on a products basis and comprises of two business segments: the Pha ... Read more