Dextra Asia Co., Ltd.
CRM Specialist & Market Analyst
atDextra Asia Co., Ltd.MAIN DUTIES AND RESPONSIBILITIES:
CRM Specialist:
- Drive, manage, and promote CRM usage
- Plan & align yearly activities with management team to boost the adoption focusing on logging visit reports and calls
- Boost CRM adoption and monitor CRM usage & campaign performance on a regular basis for result optimization and share with key stakeholders.
- Provide training for newcomers and current users as well as develop & maintain CRM training tools in collaboration with IT.
- Regularly update & communicate with users on new CRM functions
- Oversee and share data quality reports with users to maintain data accuracy
- Generate leads from marketing channels e.g. website, email in CRM
- Support CRM users on enquiries in collaboration with the ITS team.
Market Analysis:
- Gather, analyze, and report to the management team regarding key construction indicators e.g. trends, opportunities, technological advancements, and related economic factors on regular basis via email by utilizing company’s subscribed global data source, AI tools, and other relevant sources.
- Deliver market analysis data on demand
- Gather information on new projects and share with commercial team for CRM creation.
- Work with commercial teams & utilize search engines to monitor, gather, and summarize key competitors’ movement e.g. new products launch, price point, certifications, associations, etc.
- Understand & develop customers' insight e.g. pain points in collaboration with related functions.
- Synthesize complex data into clear actionable insights in presentations and share with management & commercial team in monthly meetings.
- Develop and maintain a comprehensive database of market intelligence reports.
Pricing:
- Maintain updated annual price list for affiliates and third-party clients
- Manage all related filing both physical and digital in cooperation with sales & managers
Other responsibilities:
- Prepare & ensure accuracy of technical submission files
- Register Dextra at customer’s portals / websites, also maintain and centralize login information
- Other marketing related tasks as per assignment if require
QUALIFICATIONS REQUIREMENTS:
- Bachelor’s degree in business administration, Marketing or any related fields
- Minimum 4 years of experience in similar position
- Excellent English skills in both written and spoken
- Good computer literacy in MS Office and Internet browsing
Experience required
- 4 years
Salary
- Negotiable
Job function
- Product / Brand Management
- Analyst
Job type
- Full-time
Company overview
Size:50-100 employees
Industry:Manufacturing
Location:Bangkok
Website:www.dextragroup.com
Founded in:n/a
Ranking:2/5
Established in Thailand since 1983 by a group of French entrepreneurs and with operations in Hong Kong, China, India, UAE, USA, France and Brazil, Dextra Group is a world leading manufacturer and distributor of engineered construction products for the building, civil and power industries. In addi ...
Why join us: At Dextra Thailand we offer an attractive remuneration package and comprehensive fringe benefits to those dynamic people who enjoy working within an international and challenging environment.
Head office: 5th Floor, Lumpini 2 Building, Sarasin Road, Lumpini, Pathumwan, Bangkok 10330, Thailand
Benefits
- Professional development
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