Job Purpose:

Develop CX strategy and oversee the design of end-to-end customer journey and customer experience related initiatives using customer insights and data analytics to resolve key customer pain points and create “Next-in-Class’ customer experience to achieve FWD’s vision and goals.

Key Responsibilities:

• Develop overall CX strategy including Customer Value Proposition (CVP) and omni-channel strategy catering for target segment.
• Oversee the design of end-to-end customer journey based on customer insights to ensure best customer experience across FWD.
• Drive execution of CX related initiatives and ensure alignment of all customer related initiatives.
• Coach and build human capabilities to have a deep understanding of what customers need and expect, and be able to translate into action plan for each customer segment, estimate ROX , through to execution.
• Supervise all customer communication approval to ensure clarity and best CX.
• Work with people culture to infuse CX culture into FWD TH through CX pillars, company goals, customer community, PCD, clarity guideline to achieve FWD goal as to be customer-centric brand.
• Manage team and ensure good employee experience through communication, recognition, motivation and development to increase team engagement.

Qualifications

• Bachelor or Master Degree in business related field with strong academic background from reputable university.
• Design thinking will be advantage.
• At least 10-12 years of experience and proven success in team management, customer experience, product development, customer research and analysis.
• Good Communication in Thai and English.