Job Description :
Lazada Vouchers and User Incentive Team is a team of digital experts and marketers who are passionate about their work. This team leads voucher operations across the SEA market to provide strategy and governance based on user segments, competitive benchmarking, E2E user experience and budget efficiency to push incremental value to the platform while maximising returns on cost. We are looking for talents to join our regional voucher and user incentives team in Lazada.

Responsibilities :

• Strategy: Assist in crafting and adjusting frameworks for steering and budget allocation, tailored to our dynamic objectives and multi-faceted approach to investment in vouchers and mechanics.
• Design Assistance: Collaborate with our Regional and Country Points of Contact to devise innovative plans for free-shipping FSM vouchers and mechanics. You'll contribute to both campaign-specific and day-to-day activities, aligning them closely with growth targets and ensuring smooth operational execution alongside cross-functional teams for voucher creation and onsite implementation.
• Optimization: Aid in establishing a process and routine checks to scrutinize FSM voucher and mechanic performance. Your role will be essential in maximizing their impact within our budgetary parameters, as well as in facilitating budget tracking and influencing decision-making processes.
• Analytical Contribution: Support comprehensive, cross-country analytical activities by evaluating the effectiveness of vouchers and mechanics, delivering insights, and continuously honing our budgeting strategies. You will have the opportunity to learn from key findings and propagate best practices within the company, gaining familiarity with experimental methodologies like A/B testing along the way.

Qualifications :

• Degree in Computer Science / Information Technology / Statistics / Business Management or its equivalent
• Min 1 year of working experience in analytics, performance marketing, promotion & mechanics management, consulting or other quantitative positions. Prior experience in e-commerce / tech industry is a plus
• Good business acumen with data-driven approach – able to identify insight, problem-solving and translate findings into key actions and recommendation
• Able to build quantitative models, comfortable in pulling and manipulating data, aggregate quantitative and qualitative datasets to make decisions
• Solid analytical Skills and Advanced usage of MS Excel, coding skill, SQL is a plus
• Good attention to detail, organized and can independently manage own time and tasks