Job Description

Key Responsibilities:

1. Strategic Communication Leadership:
• Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.
• Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
• Continuously measure and refine communication effectiveness to maximize engagement and awareness.
2. Crisis Management & Policy Implementation:
• Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.
• Implement regional policies into communication, ensuring clear understanding and adoption by sellers.
3. Venture Performance & Benchmarking:
• Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.
• Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.
4. Cross-Functional Collaboration:
• Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.
• Lead the creation of compelling, on-brand content for diverse channels such as pop ups, IM chat, email, newsletters, and LazMagazine.
5. Seller Insights & Advocacy:
• Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.
• Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.
6. Dynamic Adaptability:
• Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.

Job Requirements

1. Strategic Communication Leadership:
• Develop and implement comprehensive, data-driven communication strategies that effectively inform, educate, and engage sellers.
• Design content strategies to highlight platform updates, policies, campaigns, product enhancements, and best practices.
• Continuously measure and refine communication effectiveness to maximize engagement and awareness.
2. Crisis Management & Policy Implementation:
• Serve as the primary point of contact for seller communication during crises, ensuring prompt and agile updates.
• Implement regional policies into communication, ensuring clear understanding and adoption by sellers.
3. Venture Performance & Benchmarking:
• Monitor and drive performance metrics to ensure local communication effectiveness aligns with or exceeds regional benchmarks.
• Actively contribute to knowledge sharing within the regional communication leads, fostering best practice adoption.
4. Cross-Functional Collaboration:
• Partner with key departments—including campaigns, product, marketing, platform governance, legal, and branding—to align communication initiatives with organizational priorities.
• Lead the creation of compelling, on-brand content for diverse channels such as pop ups, IM chat, email, newsletters, and LazMagazine.
5. Seller Insights & Advocacy:
• Act as the voice of sellers within the organization by gathering feedback to identify pain points and opportunities for improvement.
• Collaborate with internal teams to address seller concerns proactively, enhancing the overall seller awareness.
6. Dynamic Adaptability:
• Navigate and adapt to rapidly changing market dynamics, team structures, and project requirements with agility.