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Strategic Initiatives, Operations Projects & PMO:

• Define and Implement Company Goals/KPIs/OKRs
• Set up a sales operations team; introduce a customer tiering using statistical methods & create an operations flow to uplift high-volume traders’ experiences
• Market, revenue & gap analysis; perform improvement on fee credits spending with a new tracking process, introduce new platform fee tiering scheme
• Research digital assets license opportunities to expand the market base
• PMO to drive new product & features completion; reKYC, CRM tool
• PMO to facilitate business, data & product team on product & data related tasks e.g. Commercial dashboard, Backend users tagging, Data request SOP

Data Analysis & Commercial Projects:

• Initiate a user segmentation (tiering); adopted as a framework by all teams to draw implications to improve overall active user number
• Track commercial metrics (#users, cost) to create a projection for management
• Provide centralized data tracking with strategic implications to optimize users’ revenue generation e.g. a new market maker fee scheme, suggesting optimal spending on different users’ micro-segmentations

Business Projects Support:

• Identify new s-curve for growth trajectory
• Fee sharing scheme improvement for enterprise partnership through data deep dive & segmentation analysis
• Revamp operational process for VIP customer's cases inquiries & workflow
  

Qualifications:

• Degree in Business, Finance, Economics, Data Science, or a related field.
• 5-7 years experience in business analysis, market research, or related roles.
• High interest in cryptocurrency and blockchain technology with a willingness to stay abreast of industry trends.
• Expertise in conducting in-depth market and industry analysis to support strategic business decisions.
• Proficiency in advanced Excel functions, data visualization tools, and presentation software (e.g., Tableau, Power BI) and Microsoft Office Suite (Excel, PowerPoint).
• Strong interpersonal skills for developing and presenting business cases to management and partners.
• Effective communication skills, both written and verbal, with the ability to present findings and recommendations clearly in both Thai and English.