We are seeking an experienced Head of Analytics specializing in the retail industry to lead our data-driven initiatives and drive strategic insights that enhance our business operations and customer experience at CP Axtra. As the Head of Analytics, you will play a crucial role in leveraging data to optimize decision-making processes across various functions within our retail organization, with a focus on integrating and leveraging our data platform layer.

Key Responsibility:

• Develop and execute a comprehensive analytics strategy tailored to the retail sector, integrating our data platform layer to improve sales, customer retention, and operational efficiency.
• Lead and mentor a team of analysts at CP Axtra, fostering a culture of data-driven decision-making and continuous improvement.
• Stay abreast of industry trends and technological advancements in retail analytics and data platforms to maintain a competitive edge.
• Implement and oversee robust data governance practices specific to retail, ensuring data accuracy, integrity, and compliance with regulatory standards within our data platform layer.
• Manage seamless integration of data from multiple sources including POS systems, CRM platforms, online transactions, and third-party data providers into our data platform at CP Axtra.
• Design and develop advanced analytical models and algorithms leveraging our data platform layer to derive actionable insights related to customer behavior, product performance, and market trends.
• Conduct in-depth analysis using statistical methods and machine learning techniques to optimize pricing strategies, inventory management, and promotional campaigns.
• Collaborate closely with retail operations, marketing, and sales teams at CPaxtra to understand business objectives and provide analytical support for strategic decision-making, leveraging insights from the integrated data platform.
• Identify opportunities to enhance customer segmentation, personalized marketing efforts, and overall customer satisfaction through data-driven recommendations.
• Define and monitor key performance indicators (KPIs) related to retail metrics such as sales conversion rates, basket analysis, and customer lifetime value, utilizing data from our integrated platform at CPaxtra.
• Continuously assess and optimize business processes based on data insights to drive revenue growth and operational efficiency.
• Present complex analytical findings and recommendations derived from our data platform in a clear and compelling manner to senior leadership and stakeholders at CP Axtra.
• Collaborate with cross-functional teams to implement data-driven solutions and initiatives that align with organizational goals and leverage our integrated data platform layer effectively.

Qualifications:

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related field (Master’s or PhD preferred).
• 10+ years of progressive experience in analytics, data science, or business intelligence within the retail industry, with a strong focus on data platform integration.
• Experience with cloud-based data platforms and big data technologies
• Proficiency in statistical analysis tools (e.g., Python, R), database querying languages (e.g., SQL), and data visualization software (e.g., Tableau).
• Strong understanding of retail operations, including inventory management, merchandising strategies, and customer journey mapping, coupled with experience in leveraging integrated data platforms.
• Excellent leadership skills with a proven ability to manage and inspire a team of analysts in a dynamic and fast-paced environment.
• Strategic thinking and problem-solving skills with a focus on driving business value
• Strong understanding of recommendation/personalization algorithms and data processing technologies

CP Axtra | Lotus's
CP Axtra Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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