Pepsico Services Asia Co., Ltd. (Pepsi-Cola)
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Assistant Customer Marketing Manager - Traditional Trade
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)Overview:
Experiences:
- Act as a partner with National Head – TT and TT Sales team to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- Ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
- Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of AS&D.
- Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. AS&D Conference, Wholesales JBP and wholesales conference
- Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy and SBP GTM plan for sub-channel of TT.
- Annual Volume Objective
- Plan across all categories, by Channel
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve Distribution & VPO by sub-channel
- Lead Category-Management project
- Define & develop “Channel Strategy - by FORMAT, by Channel
- Work closely with Sales TT team, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- Developing business skills & taking lead on category initiatives, in order to grow category across segment
- Lead Assortment Review for SKUs’ Rationalization
- Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, and SOS/SOM Index
- Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching
Qualification :
- Master Degree in related field
Experiences:
- 6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, Strong project mgt skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and
- Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development
- Strong in dealing with data-intelligence agency
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Assistant
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.pepsico.com
Founded in:n/a
Ranking:4/5
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Job location: Khlong Toei
Head office: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
Benefits
- Education Allowance
- Employee discount
- Five-day work week
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