Responsibilities and Duties

1. Lead the development of promotion campaigns for BigC Food Place format both in alignment with corporate trade plan and format-specific campaigns.
2. Build up Category Campaign together with Commercial to improve shopper KPIs as well as to ensure campaign and promotion to deliver business objectives.
3. Understand customers’ needs with professional data resource performance (CSS, Kantar, Nielsen, GFK) and learning from Campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize category portfolio.
4. Work in collaboration with cross-functional teams, for instance, Commercial, CTL, Merchandise, SRD, Supply Chain, Operation, SPO, etc., to ensure plan alignment and excellence execution.
5. Manage trade spending for Food Place format and ensure promotion effectiveness.

Qualifications:

• At least of 5 years in Marketing/Trade Marketing/Commercial or related fields.
• Bachelor's degree (communications, marketing, advertising or business) preferred.
• Strong analytical skills, ability to relate results to business objectives and reporting.
• Understanding in digital marketing: SEM, social media marketing, mobile marketing, programmatic, marketing analytics tools.
• Excellent communication and interpersonal skills.
• Strong project management skills and ability to manage multiple projects simultaneously.