Job Descriptions:

• Responsible for overall strategies and implementing Big C Loyalty Program campaigns and activation both points earn and burn scheme including point privilege deals with partners to make Big C Loyalty program best in class in retail business.
• Plan, implement, and measure campaign’s KPI and ROI for all loyalty campaigns in order to retain, reward loyal customers and win back customers as well as benchmarking with competitors
• Lead 360-degree end-to-end communication strategy for Big C Loyalty program covers online and offline media including digital marketing, social media, KOLs/influencers management, event and activation management and also owned media channels such as instore, brochure, leaflet, LINE, websites, Facebook, mobile application, etc.
• Strong Analytical ability to evaluate end to end campaigns result and able to make data for action by identifying opportunity to launch loyalty campaigns and recommendation for better campaign results.
• Managing budget to meet performance goals (KPIs & ROI)

Key Responsibilities:

• Manage and create excitement loyalty campaign to increase customer engagement.
• Manage Big card privilege partners for the best deals.
• Manage CRM system to ensure campaigns or promotion launching as planned
• Working with merchandising team to offer strong point burn and earn strategies in each campaign.
• Give requirement for develop user interface and system in Mobile application, Line, In-store system
• Ready to take and fast response on special project for strategy and manage within timeline.
• Collaboration with internal departments such as corporate trade plan, marketing communication, digital marketing, MIS, merchandising team
• Campaign forecasting and simulation.
• Campaign analysis and recommendation.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. A master's degree may be preferred.
• Proven experience in loyalty marketing, CRM, or customer retention.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation and CRM software.
• Creative thinking and problem-solving abilities.

• 
  Knowledge of consumer behavior and market trends.