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Marketing Specialist (Tourist)
atBig C Supercenter Co., Ltd.Key Responsibility :
- Strategic Planning: Develop and implement comprehensive marketing plans targeting tourists, focusing on seasonal trends and travel patterns.
- Digital Marketing Communication: Design and manage digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
- Campaign Management: Design and execute multi-channel marketing campaigns.
- Partnership Development: Establish and maintain partnerships with local tourism boards, travel agencies, hotels, and tour operators to increase brand visibility.
- Event Coordination: Plan and manage events and in-store experiences that appeal to tourists, such as cultural festivals, product demonstrations, and exclusive shopping tours.
- Market Research and Analysis: Conduct market research to understand tourist behaviors, preferences, and trends.
Job Qualification :
- Bachelor’s degree in Marketing, Tourism Management, Business Administration, or a related field.
- Have experience in marketing, preferably in the tourism or retail industry and strong understanding of tourism marketing and consumer behavior at least 3 Years.
- Previous experience in a retail environment, specifically with tourist-targeted marketing.
- Strong project management skills with the ability to handle multiple campaigns simultaneously.
- Advanced skills in content creation, including graphic design, video editing, and copywriting.
- Excellent communication and interpersonal skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Proficiency in English and Mandarin Chinese; knowledge of additional languages is a plus.
Skills required
- Project Management
- Marketing Strategy
Experience required
- 2 years
Career level
- Middle Level
Skills optional
- Good Communication Skills
- English (Excellent)
- Mandarin (Very Good)
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Retail
Location:Bangkok
Website:corporate.bigc.co.th/
Founded in:1994
Ranking:4/5
Big C Supercenter Public Co., Ltd. is one of the leading retailers in Thailand and Southeast Asia. We have more than 30,000 employees working in our Headquarters Office in Bangkok (Rajdamri) and in Big C stores throughout Thailand. As a subsidiary of Berli Jucker Public Co., Ltd., we are a true mu ... Read more
Why join us: DEVELOPMENT PROJECT FOR POTENTIAL PERSONNEL Believing that the success is when our people is a great, Big C has assigned budget for potential personnel development project with a primary aim to bring employees who are qualified and ambitious to achieve their goal and to maintain them within our org ... Read more
Head office: 97/11 FL.6 RATCHADAMRI ROAD (BTS Chidlom)
Benefits
- Five-day work week
- Flexible working hours
- Provident fund
- Health Insurance
- Life Insurance
- Accident Insurance
- Annual bonus
- Performance bonus
- Maternity leave
- Employee discount
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