Mindshare Thailand
Manager, SEM
atMindshare ThailandOverview of the job:
As SEM Manager, you will grow all aspects of Paid Search activity for one of our biggest regional clients, providing insights, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
Responsibilities of the role:
- Responsible for creating, leading and activating the search innovation/test & learn roadmap, that delivers on business goals and takes overall search strategy to advanced level – including but not limited to automation, data driven activation, automated bid management, conversion optimisation etc.
- Lead the end to end search business for the client with a team of activation specialists
- Key POC for client’s in SEM related issues
- Involvement in SEM discussions and conversations with the clients, local and global teams
- Provide campaign level SEM Approach as part of integrated digital strategy to Comms Planning Director
- Understanding of the relationship between Paid Search and other online and offline marketing channels and activities including organic search and ideas for effective coordination
- Monitor and have oversight of paid search activities in all markets
- Complete daily run rates across a variety of accounts with ongoing optimizations, recommendations, and actionable insights and strategic POVs
- Provide on-time and insightful reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns
What you will need:
- At least 5 years of experience in a digital marketing role with a focus on SEM
- Google Ads Search & Google Ads Fundamentals Certification
- Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation and communication skills
Skills required
- Automation
- Digital Marketing
- CPA
Experience required
- 5 years
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Marketing / PR
Location:Bangkok
Website:minteraction.com
Founded in:n/a
Ranking:4.5/5
Interaction is Thailand's largest digital agency in terms of revenue. Our organization of more than 200+ people provides digital advertising and communications solutions to most of the leading brands in Thailand. Located in Ploenchit Center, our team works closely with the global reputable media ... Read more
Head office: 22nd floor, 2 Ploenchit Center, SUKHUMVIT ROAD KLONGTOEY BANGKOK 10110 THAILAND
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