Senior Marketing Manager

atBitkub

For Candidate Privacy Policy, please follow at https://careers.bitkub.com/privacy


Strategy Development:

  • Formulate and execute marketing strategies aligned with business objectives and market trends.
  • Identify target audiences and segmentations for tailored marketing approaches.
  • Collaborate with cross-functional teams to integrate marketing plans with product development and business expansion strategies.


Brand Management:

  • Maintain and enhance the exchange's brand image and market positioning.
  • Develop brand guidelines and ensure consistent messaging across all channels.
  • Oversee the creation of marketing collateral, ensuring alignment with brand identity.


SEO and SEM Expertise:

  • Implement SEO strategies to optimize website traffic and visibility on search engines.
  • Manage SEM campaigns effectively to drive targeted traffic and conversions.


Paid Advertising Proficiency:

  • Oversee paid advertising campaigns on platforms like Google Ads, social media ads, and display networks.
  • Monitor and optimize ad performance based on key metrics and ROI.


Data Analytics and Optimization:

  • Utilize analytics tools to track user behavior, campaign performance, and funnel analysis.
  • Use data-driven insights to optimize marketing strategies for better conversion rates.


Email Marketing Mastery:

  • Develop and execute email marketing campaigns to nurture leads, engage users, and drive conversions.
  • Implement segmentation and automation for personalized and targeted communication.


Social Media Management:

  • Strategize social media campaigns across various platforms, fostering engagement and community building.
  • Leverage social media analytics to refine content strategies and maximize reach.


Campaign Management:

  • Plan, execute, and optimize multi-channel marketing campaigns (social media, email, influencer partnerships, etc.) to drive user acquisition and engagement.
  • Utilize analytics and data-driven insights to refine and improve campaign performance continually.


Community Engagement:

  • Foster a vibrant and engaged community of users and traders through various channels (forums, social media, events, etc.).
  • Implement community engagement strategies to encourage active participation and brand advocacy.


Partnerships and Collaborations:

  • Identify and establish strategic partnerships with relevant industry players, influencers, and platforms to expand the exchange's reach.
  • Collaborate with external partners for co-marketing initiatives and promotional activities.


Market Research and Analysis:

  • Stay updated on market trends, competitor activities, and regulatory changes within the crypto space.
  • Conduct market research and analysis to identify opportunities and areas for growth.


Performance Tracking and Reporting:

  • Define KPIs and metrics to measure the effectiveness of marketing efforts.
  • Generate regular reports on campaign performance, user engagement, and ROI for marketing initiatives.


Compliance and Regulations:

  • Ensure marketing activities comply with relevant regulations and industry standards.
  • Work closely with legal and compliance teams to ensure all marketing materials meet regulatory requirements.


Qualifications:

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • Proven experience of more than 3 years in marketing roles within the cryptocurrency, fintech, or tech industry.
  • Strong understanding of the cryptocurrency landscape, blockchain technology, and digital asset trading.
  • Proficiency in marketing tools and analytics platforms.
  • Excellent communication, leadership, and project management skills.
  • Ability to thrive in a fast-paced, evolving industry and adapt to changes swiftly.
Skills required
  • Product Development
  • SEO
  • SEM
Experience required
  • any or no experience
Skills optional
  • Google Ads
  • Social media
  • Automation
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:1000-2000 employees
Industry:Banking & Finance
Location:Bangkok
Website:careers.bitkub.com/
Founded in:2018

Founded in February 2018, Bitkub is a new generation digital asset and cryptocurrency exchange platform that offers advanced cryptocurrency exchange services to individuals who intend to buy, sell, and store cryptocurrencies. We are a legally registered company, with a registered capital of 450 m ...

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Why join us: Bitkub aims to be the no.1 Fin-tech company in Thailand. We believe that cryptocurrency and blockchain can shape a better financial future for all of us, and we are looking for the A-players who are passionate about Technology to join our teams. ร่วมงานกับบริษัทเทรดเหรียญดิจิตอลที่กำลังมาแรงสุด ๆ ... Read more

Job location: Khlong Toei
Head office: 2525 อาคารเอฟวายไอ เซ็นเตอร์ ตึก 2 ชั้นที่11 ยูนิต 2/1101-2/1107 ถนนพระรามที่4 แขวงคลองเตย เขตคลองเตย กรุงเทพมหานคร 10110 (สำนักงานใหญ่)
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