Site Name: Thailand - Bangkok
Posted Date: Mar 18 2025

Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.

As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Responsible for translating insights for future marketing strategies
• Flawlessly execute Global Integrated Campaigns and update to address the customer
• Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
• Manage local congresses, and GSK sponsored digital and face to face events
• Collaborate with third party stakeholders and global teams in terms of local implementation
• Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints
• Advise global and regional teams regarding customers, competition and market
• Develop a media plan in line with Global strategy to ensure an appropriate integration with the Global campaign objectives and use of the marketing mix

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 3+ years’ experience in marketing role.
• Proven track record of successfully launching and managing products throughout their lifecycle

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Bachelor’s degree in Marketing
• Service/Customer oriented
• Experience in Omnichannel marketing

• Strategic Thinking & Vision
  Develop and execute product roadmaps based on market trends and competitive analysis.

• Analytical & Technical Proficiency
  Utilize data analysis to drive decision-making and understand technical aspects to collaborate with engineering teams.

• Effective Communication & Collaboration
  Convey complex ideas clearly and work cross-functionally with stakeholders, designers, and developers.

• Project Management & Agile Expertise
  Prioritize tasks, manage deadlines, and implement agile methodologies to ensure timely product delivery.

• Leadership & Stakeholder Management
  Inspire teams, influence decision-making, and maintain strong relationships with key stakeholders.

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being.
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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