Site Name: Thailand - Bangkok
Posted Date: Apr 11 2025

Are you looking for an opportunity to manage the integration of pharmaceutical brands and execute the marketing campaign to optimize the customer experience? If so, this is the role for you.

As Product Brand Management Pharmaceutical Professional, you will be responsible for aligning customer segments and leverage service to deliver an exceptional customer experience plan. You will also manage the resource allocation within the brands based on customer insight and leading execution across the brand teams.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop short and long term directions and plan for portfolio of assigned products based on market intelligence, competitor activities and market information
• Formulate and evaluate marketing strategies aligned with a sales plan to achieve sales target within budget
• Collaborate with medical team to develop Annual Brand Plan
• Adopt global marketing activity/communication and develop local marketing activity base on local situations and problems
• Adopt / Develop marketing activities and communication through digital channel and others to draw healthcare professional and hospital pharmacists’ product awareness
• Build up key customers database and speakers pool to endorse product benefits demand forecast system
• Monitor demand levels to achieve standard forecast accuracy in and in line with objectives
• Conduct internal product/disease knowledge training for sales teams and external product presentation
• Ensure all activities are complied with FDA, industry Code of Conduct (PReMA) and company standards (SOP)

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s Degree in Pharmacy or Sciences (MBA is a plus)
• At least 3-5 years' experience in marketing within the Cardio pharma industry
• Strategic thinking, marketing minded, self-driven, business acumen and good presentation skills
• Knowledgeable about digital channel / related IT system and equipment
• Good command of English and PC skills

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Knowledge of marketing ways of working and code of promotion
• Excellence in execution of prioritization, communication, stakeholder management and problem solving
• Exceptional communication and organizational skills

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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