Your Challenge :
The Sr. Mgr. Buyer Acquisition and Category Management will help launch, execute, and measure breakthrough customer acquisition campaigns. He/she will be an integral part of growing customer base across markets by concepting and executing high-impact advertising campaigns on local programmatic and search networks. The role will be responsible for scaling local/ search networks efficiently and developing a field force that will physically visit stores and acquire customers

Responsibilities :

• Work within the Marketing team to accelerate business growth by driving quality seller acquisition to support customer traffic and conversions with a focus on planning, optimizing, and managing profitable media strategies. Ensure that trafficking and tagging practices are robust and sufficient to capture data cleanly
• Strategic development of new and existing paid media campaigns, build capabilities with the right media partners, and deeply understand the “health” of our media platform partners
• Collaborate with partners in CRM and Analytics to build end-to-end view of acquisition efforts
• Shape the strategy of field force, equipped with sales support material, training, and results tracking
• Drive continuous optimization and innovation to improve performance, continuous multivariate testing of audiences, inventory, geography, landing pages etc.
• Track metrics and success criteria for all marketing initiatives and activities, reporting results to peers and leadership

Requirements :

• Experience in global program or e-commerce/retail
• Experience in shaping the strategy of field force
• Degree in marketing, data analytics
• Strong technical understanding of the ad-tech ecosystems required to maintain and grow a modern e-commerce business; comfortable creating high level schemas and workflow documentation
• Experience in using actionable campaign research and data to improve, optimize and drive future campaigns, incorporating a fail fast, fail cheap model of learning
• Ability to track and confidently translate digital performance metrics that drive financial targets. Solid background in data collection, activation, and measurement concepts within the digital space. Understanding of approaches for measuring incrementally; knowledge of Google Analytics a plus, advanced Excel/Sheets skills are essential
• Excellent prioritization and problem-solving skills; able to triage and focus on highest impact opportunities
• Highly collaborative, with the ability to inspire others, push through barriers, and work with multiple stakeholders to achieve the best outcome

Benefits :

• Health Insurance – At Maknet, we care about your health! Group insurance from a top insurance company is included in your benefits—OPD, IPD, Emergency OPD
• Provident Fund – Maknet cares about your long-term plan! We offer 3% provident fund.
• Year-end bonus – We include variable and performance bonus for our employees.
• Gym Facilities – Our Head office has a fitness center, yoga room, and recreational space. Enjoy Bangkok scenery and work your body!
• Attractive Vacations days – Enjoy our attractive annual leave. Let’s say the minimum is 18 days!
• No overtime – We work 5 days a week. We set our own goals and deadlines.
• Free car parking space – No more stress or extra cost if you drive to work. We offer free parking space for our employees.
• Best Culture
  • Clear focus.
  • Diverse Workplace (Our members are from around the world!)
  • Thai and Non-Thai are both welcome!
  • Non-hierarchical and agile environment
  • Growth opportunity and career path