The Opportunity

The B2B Marketing team at Agoda is seeking a Demand Generation Manager/Associate Manager to drive customer acquisition and revenue growth through innovative, data-driven marketing strategies. This role will focus on developing and executing multi-channel campaigns, collaborating across teams, and optimizing performance to support Agoda's growth in the travel industry.

Key Responsibilities

• Develop and implement demand generation strategies to achieve revenue objectives, including email marketing, SEO, social media, webinars, and content marketing
• Manage end-to-end campaign execution, including copywriting, design coordination, and analytics
• Collaborate with cross-functional teams (product, BD, and product marketing) to align campaigns with broader business objectives
• Create and manage marketing collateral, including white papers, case studies, infographics, and sales enablement materials
• Execute digital audience development campaigns to build awareness, drive traffic, and grow Agoda's database
• Scale growth across social media platforms, focusing on targeted, engaged audiences
• Monitor and optimize campaign performance using analytics tools like Google Analytics, Tableau, and CRM platforms
• Stay updated on industry trends, new technologies, and emerging distribution channels to innovate demand generation effort

What You'll Need to Succeed

• 4+ years of experience in demand generation, performance marketing, or a related field, ideally in travel or e-commerce
• Bachelor's degree in Marketing, Business, or a relevant field
• Proficiency in marketing automation platforms (eg Hubspot, Salesforce, and analytics tools (eg Tableau)
• Hands-on experience with paid digital campaigns, SEO/SEM, and audience development strategies
• Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple tasks
• Excellent written and verbal communication skills, with experience in creating compelling marketing content
• Self-motivated, adaptable, and capable of executing strategies for diverse audiences & products
• Knowledge of webinar platforms, and content management systems is a plus

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!