Job Descriptions:

• Research, monitor and analyze tourist trends and customer insight behaviors to target and identify opportunities to create in-mall spending
• Define annual strategy, calendar, budget and partners promotions guideline to increase SPW’s share of wallet.
• Create and develop plan to convert spenders to become members with spending insights
• Forge sustainable partnerships with banks, key players to create revenue and share of wallet
• Perform Budget planning and spending monitoring for own department.
• Lead discussion with partners/related parties to develop campaigns and other activities to increase tourist spending and revenue to Siam Piwat.
• Develop plan to use tools (person, place or thing) to convert traffic to spenders.
• Align on timeline of marketing activity and execution period
• Manage budget for campaign execution to team members
• Ensure the alignment of marketing collateral with our design strategies and overarching marketing objectives.
• Collaborate internally with Tourist team, with other sub-functions in Accounting, BU team, Brand communication team to ensure smooth execution and success of campaigns
• Deliver smooth execution of campaigns across all properties to increase spending of targeted customers and sales conversion of priority target customers
• Assign owners for all execution activities for all partners and ensure all activities are delivered on time
• Analyze effectiveness of the overall communication, promotion and campaigns and identify areas for improvement as well as opportunity to increase tourist spending.
• Develop and propose standard incentive formula and or template for partnership contracts
• Verify and approve partnership contract based on standard formula and or template
• Design, manage and maintain appropriate procedure and system in Tourist relations inventory management such as gift cards, brochures to ensure inventory is accomplished efficiently, timely, accurate and according to the proper procedures
• Manage Tourist Spending department's performance
• Review and analyse Tourist Spending's performance report to propose performance improvement plan
• Motivate Tourist Spending team's to perform a good performance to achieve sales target / other KPIs
• Propose KPIs to Group Head and assess performance of team member
• Propose learning and development plan for self and team's member
• Coach and mentor team members to maximise their potentials

Qualifications:

• Graduated Bachelor or Master Degrees from Business Administrations, Marketing, Economics and other related fields
• At least 5 years of experience in Marketing, CRM, Loyalty Program, Partnership management
• Retail or credit card backgrounds are preferred
• Good command in English
• Skills: strategic thinking, marketing strategy, negotiation skill, communication skill