Key Responsibilities

A Copy Writer and Storyteller to social media content in different formats (advertorial, short or long video script, storyline for campaign support, website copy, social media posts etc.) with objective of awareness and sales driven. One of the key players in our communication team and the person people will go to if they need support for copy-writing, story narrator or to just brain-storming for ideas in general. Responsibilities are below;

• Content creation for various categories; lifestyle, luxury brands, food, IT gadget etc.
• Research: Ability to gather reliable information, industry trends, identify relevant topics to target audiences
• SEO optimization: Integrate keywords and SEO best practice into content to improve organic search
• Editing and proof-reading: Meticulously review for accuracy and brand tone before publishing
• Brand consistency: Maintain ICONSIAM’s brand voice, tone and style across all content to ensure consistent brand experience
• Content performance analysis: Track content metrics for improvement
• Collaboration: Work closely with digital & graphic design team to ensure alignment of content strategy and execution.

Qualifications:

• Bachelor’s or Master’s degree in journalism or related field would be preferred
• 3-5 years’ relevant experience in content creating or branding esp. in Retail or FMCG
• Experience working in a fast paced and dynamic environment
• Good knowledge of social media landscape and execution format
• Keen to SEO and SEM will be advantage
• Creative, entrepreneurial, curious, flexible, and highly motivated
• Able to work independently or work during unusual hours at times
• Detail-oriented with the ability to multi-task
• Fluency in English is a must