Key Responsibility :

• Strategic Planning: Develop and implement comprehensive marketing plans targeting tourists, focusing on seasonal trends and travel patterns. Identify key tourist demographics and create tailored marketing strategies to attract them to Big C locations.
• Digital Marketing Communication: Design and manage digital marketing campaigns across various platforms, including social media, search engines, email, and display advertising.
• Create engaging content for social media channels to promote Big C’s offerings and attract tourist engagement.
• Utilize SEO and SEM strategies to increase online visibility and drive traffic to the Big C website and physical stores.
• Monitor and analyze the performance of digital campaigns using analytics tools, providing regular reports and actionable insights to optimize future efforts.
• Campaign Management: Design and execute multi-channel marketing campaigns. including digital, print, and experiential marketing, to promote Big C as a must-visit destination for tourists.
• Collaborate with internal teams to create promotional materials and content that highlight unique product offerings and in-store experiences.
• Partnership Development: Establish and maintain partnerships with local tourism boards, travel agencies, hotels, and tour operators to increase brand visibility.
• Coordinate with international tour operators to include Big C in travel itineraries and tourist guides.
• Event Coordination: Plan and manage events and in-store experiences that appeal to tourists, such as cultural festivals, product demonstrations, and exclusive shopping tours.
• Market Research and Analysis: Conduct market research to understand tourist behaviors, preferences, and trends.
• Analyze campaign performance and tourist footfall data to measure the effectiveness of marketing strategies and make datadriven
  improvements.
  

Job Qualification :

• Bachelor’s degree in Marketing, Tourism Management, Business Administration, or a related field.
• Have experience in marketing, preferably in the tourism or retail industry and strong understanding of tourism marketing and consumer behavior at least 5 Years.
• Previous experience in a retail environment, specifically with tourist-targeted marketing.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
• Advanced skills in content creation, including graphic design, video editing, and copywriting.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Proficiency in English and Mandarin Chinese; knowledge of additional languages is a plus.