Responsibilities and Duties

• Lead Trade marketing strategy plan and direction to support Big C Food Place business, driving planning, campaign development and communication calendar to drive customer traffic.
• Develop yearly, monthly, bi-weekly and weekly Trade Plan, communication for Big C Food Place to align with sales and profitability target.
• Responsible for driving sales performance by developing and initiating the competitive promotional program.
• Collaborate with commercial and marketing team to make sure consumer and stores input into merchandise decisions
• Conduct competitor analysis to identify best practices and opportunities for differentiation.
• Utilize market research data and insights to make data-driven trade planning decisions.
• To provide data analysis and interpretation for trade plan and promotion related to business performance and issues.
• Monitor market trends, competitive activities, and industry developments relevant to retail trade planning.
• To deliver excellent insight into trade performance in order to shift the better business performance and collaborate with related stakeholders closely.
• To set up product launching plan and product positioning.
• To work with marketing team to initiate and run all marketing campaigns with online and offline.

Qualifications:

• At least of 5 years in marketing, brand manager, merchandising, or related field with experience in driving campaign development to revenue growth
• Bachelor's degree (communications, marketing, advertising or business) preferred
• Strong analytical skills, ability to relate results to business objectives and reporting
• Understanding in digital marketing: SEM, social media marketing, mobile marketing, programmatic, marketing analytics tools.
• Excellent communication and interpersonal skills.
• Strong project management skills and ability to manage multiple projects simultaneously