GENERAL SUMMARY :

• Lead the development of channel including product assortment, merchandising, pricing & promotion across channels, and marketing strategic framework.
• Develop Promotion Campaign & activities plan for Big C Omni-channel sales channel including Line Call Chat shop & Big C On-demand, and acting as platform expert for LINE OA as well as other social commerce platform to enable effective and efficient trade marketing campaign execution.

ESSENTIAL FUNCTIONS

• Build and create theme Omni-channel promotion campaign and align with merchandising team to leverage sales by increasing customer penetration.
• Understand customer needs with professional data resource performance, gather & analyze data, info from campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize Omni-channel.
• Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
• Align sale construction plan and ensure campaign and promotion will deliver on yearly budget, also the process on execution will be achieved.
• Monitor and track result of activity to ensure execution effectiveness.
• Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning.
• Providing strategic guidance and marketing supports to execution team
• Work closely with creative team and other related team in executing marketing campaign.
• Develop activities plan for call-chat-shop & Big C On-demand channel in Hypermarket and Mini Big C to increase service awareness, customer acquisition and ultimately sales.
• Establish social media guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve sales conversion.
• Monitor and analyze digital media performance in order to take action at corporate/ region/ province/ store level.
• Monitor market trends and competitors to identify opportunities for Big C.

POSITION QUALIFICATIONS

• Bachelor’s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 3 years working experience in Trade Marketing or marketing functions are required.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility
• Customer-oriented mindset and has understanding of social commerce/ online consumer behaviors.
• Has entrepreneur spirit and is a self-starter with sense of urgency.
• Positive, result oriented, entrepreneurial and self-motivating.
• Excellence communication ability and presentation skills.