Role & Responsibilities:

• Develop and execute digital marketing strategies that align with the overall marketing plan.
• Set marketing goals based on historical performance and market forecasts.
• Translate strategy into actionable execution.
• Plan, manage, coordinate, and oversee all marketing activities within digital platforms.
• Monitor, report, and control the effectiveness of marketing communications.
• Collaborate with cross-functional teams and agency partners to execute, optimize, and track all projects.
• Work closely with tenant relations and the promotions team to monitor revenue and campaign outcomes where applicable.
• Lead and inspire a team of marketers responsible for creating and optimizing campaigns that drive engagement, awareness, and performance.

Qualifications:

• Bachelor’s degree or master’s degree in Business Administration, Marketing, or other related field.
• At least 5-7 years’ experience of marketing communications or marketing activation.
• Understands the Thai retail ecommerce market and its dynamics.
• Strong commercial acumen with a strategic orientation
• Strong marketing communication skills across traditional media, content marketing digital, social event marketing, including management of multi-layer campaigns
• Strong analytical and negotiation skills