Key Responsibility :

Brand Strategy & Development
- Develop and implement a brand strategy that aligns with the company’s overall goals and enhances brand visibility across digital platforms.
- Collaborate with cross-functional teams to ensure consistent brand messaging and adherence to brand guidelines.
Creative Campaigns
- Design and execute innovative, creative digital marketing campaigns that resonate with target audiences.
- Identify and implement collaboration opportunities with partner brands for cross-promotion and new product launches.
- Leverage social trends to create viral content that boosts brand engagement and awareness.
Digital Marketing Execution
- Work closely with the digital marketing team to ensure seamless integration of creative strategies across SEO, paid media, content, and social media.
- Utilize influencers, KOLs, and digital tools to optimize reach and engagement across key platforms such as TikTok, Instagram, and YouTube.
- Monitor and analyze performance metrics to refine campaigns for maximum impact.
Partnerships & Collaborations
- Identify potential brand partnerships to create exciting collaborations that enhance product appeal and marketability.
- Lead creative initiatives to drive joint promotions, ensuring both brands benefit from increased visibility and customer engagement.

Qualification :

• Bachelor’s degree or master’s degree in Marketing, Digital Media, or related fields.
• At least 5 years’ experience in digital strategy and creative brand development.
• Proven track record of developing successful digital marketing campaigns.
• Strong understanding of social media platforms, influencer marketing, and content marketing strategies.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Analytical mindset with experience in performance tracking and campaign optimization.