Key Responsibilities :

• Develop and execute comprehensive trade marketing strategies that align with overall business objectives, drive sales, and enhance brand visibility.
• Oversee the development and implementation of innovative trade marketing programs, including promotions, merchandising activities, and co-marketing initiatives.
• Monitor and analyze key performance indicators (KPIs) to track the effectiveness of trade marketing programs. Identify areas for improvement and optimize resource allocation.
• Understand customers’ need using market and shopper data. Utilize insights from identify key sources of sales and transaction growth and synergize the category portfolio.
• Lead and manage teams of trade marketing professionals, providing guidance, mentorship, and support to ensure high performance.

Qualifications :

• At least 5-10 years’ experience in Marketing, Trade Marketing, Category Development, or related fields.
• Very good understanding and experience in retail business or consumer products.
• Promotion planning and analytical skills.
• Leadership and coaching skills.
• Communication and interpersonal skills
• Problem solving skills