Key Responsibilities

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.)
• Implement 360 communication plan and manage cross-functional and agencies
• Monitor all brand activities are smoothly executed and aligned with brand strategy
• Analyze market and consumer data to evaluate brand and campaign performance
• Track and manage marketing spending of assigned projects
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution
• Support team on promotions and brand campaigns to drive engagement

Qualification

• Degree in Marketing or related fields
• Minimum 5 year experience in brand management (preferably FMCG or beverage)
• Knowledge of basic 360 marketing communications and media management both offline and online
• Excellent communication with ability to engage cross functional teams effectively
• Fluent in English language
• Management skills
• Presentation and storytelling skills
• Experience in using Nielsen and Sales data

ทักษะที่จำเป็น

• Marketing Strategy
• Public Relations
• Market Analysis
• English (Very Good)