Thai Samsung Electronics Co., Ltd.
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Assistant Manager, Customer Relationship Management
atThai Samsung Electronics Co., Ltd.Position Summary
Role and Responsibilities
Job Description
- Fully responsible and lead consumer database management, consumer data-driven marketing campaigns as well as the company's loyalty programs including loyalty programs through partner database
- Grow and enhance quality of customer database, and develop and execute plans to continually engage, inform and educate the database with Samsung brand and product experience
- Execute data analytics and campaign analysis by ensuring the database is segmented effectively for data-driven marketing activities to help grow commercial opportunities.
- Manage data analytics, identify potential customers, and utilize appropriate digital platforms for effective consumer engagement
- Lead, coordinate, facilitate and manage all data-driven marketing activities from initiation of protocol through performance tracking
- Proactively identify and address issues that may impact the quality of the customer database and campaign deliverables
- Create effective campaign plan through gathering all related parties' requirements while minding the KPIs
- Ensure effective segmentation of database for targeted communications
- Track conversion rates of initiatives to propose and execute improvement plans
- Leverage customer research and market knowledge to refine strategies and plans
- Collaborate with internal departments i.e. online sales, product marketing, marketing communications, brand communications, compliance, regional headquarters' CRM as well as external agencies to ensure effective consumer data-driven marketing programs and alignment with the company's compliance rules and Thailand's law & regulations
- Perform other duties as assigned by the management/direct supervisor
Skills and Qualifications
- Master's Degree in MBA, Marketing, Finance or a related field
- Minimum 10 years of proven working experience in CRM, customer database-driven marketing and analytics. Knowledge in big data a plus.
- Experience in data validation, digital marketing, and data management
- Tech savvy with working knowledge of HTML
- Strong communications and data analytical skills with a focus on details
- Proactive and can-do attitude
- Must be open to learning, passionate about taking ownership and executing, able to work independently, but yet a strong team leader and player
- Commercial awareness to secure buy-in of internal stakeholder partners and external
- Strong interested in electronic products and mobile devices
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Assistant
- Management
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Electronics / Electrical Equipment
Location:Bangkok
Website:www.samsung.com/th
Founded in:n/a
Ranking:4/5
For over 70 years, Samsung Electronics has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronic ... Read more
Why join us: This is the beginning of all things possible at Samsung. From your desire to discover, our products are born. Creating innovation for all, not just the fortunate few. And where others stop at that, we accelerate discoveries and possibilities. With our endless ability to predict the next big wave ... Read more
Head office: 33rd- 35th Floor, Empire Tower, 1 South Sathorn Rd., Yannawa, Sathorn, Bangkok 10120
Benefits
- Five-day work week
- Education Allowance
- Transport Allowance
- Health Insurance
- Professional development
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