Job Purpose

The Senior Digital Communication Specialist plays a key role in shaping and executing the company’s online strategy to enhance brand visibility, engage audiences, and achieve business objectives. The responsibilities are centered around three main pillars: Digital Media Strategy & Planning, Content Creation & Digital Campaigns, and Social Media Management, with a strong emphasis on data-driven decision-making and cross-functional collaboration.

Key Responsibilities:

Digital Media Strategy & Planning

• Comprehensive Strategy Development: Develop and execute robust digital media strategies that align with overall business goals, targeting the right audience segments.
• Media Planning & Optimization: Lead media planning, buying, and continuous optimization efforts, including performance analysis to maximize ROI.
• Vendor & Platform Management: Collaborate with media vendors and platforms to negotiate rates, secure placements, and ensure the smooth execution of media buys.

Digital Campaign Management &Content Creation

• Campaign Execution: Execute innovative digital campaigns designed to build online brand awareness, drive audience consideration, and meet KPIs.
• Engaging Content Development: Craft, manage, and distribute compelling content that aligns with the brand’s voice and resonates with the target audience across various digital platforms

Social Media Management

• Strategic Social Engagement: Oversee the company’s social media presence, ensuring consistent and impactful engagement. Develop social media campaigns, manage communities, and monitor metrics to optimize performance.
• Trend Monitoring: Stay ahead of social media trends, tools, and best practices to keep the brand’s presence dynamic and relevant.

Qualifications

• Bachelor degree in marketing, communication or any areas in the fields.
• Certification / License: Certified Google analytic, Etc.
• At least 5-7 years of work experience in social media management or digital marketing, with a proven track record of success.
• Strong understanding of social media platforms with proficiency in social media management tools and analytic platforms
• Experience in paid media advertising and campaign management
• Excellent written and verbal communication skills, with a creative flair for developing engagement content.
• Ability to manage multiple projects and deadlines in a fast-paced environment