Key Responsibilities:

• Execute digital campaign and content marketing to create online brand awareness and consideration through innovative and effectively engage with target markets to achieve KPI.
• Drive high engagement in social media for FWD brand include optimize online media to maximize brand awareness, consideration, customer experience and conversion track performance. Manage daily social media assets and marketing activities for all of FWD social platforms, including Facebook, LINE and Instagram, etc. by monitoring and checking activities movement.
• Manage customer issue on social platform, webboards, social crisis and social voice on FWD’s digital touch points including increase FWD’s customer onboarding, customer retention and customer campaign to impactable customer advocacy result. Manage customer issue voice on social platform.
• Perform to execute product marketing campaigns, optimization and customer experience delivery. Manage a team of digital marketing specialists and ensure smooth collaboration with stakeholders including digital commerce and brand team.
• Perform to support lead nurturing and sales conversion with DTC, product marketing, E-commerce and channels to achieve KPI.

Qualifications

• Bachelor degree in marketing, communication or any areas in the fields.
• Certified Google analytic, Etc.
• At least 5-7 years of work experience in digital marketing or related. Experience manage digital campaigns, engagement on social and website. Experience to handle customer issue and social crisis.
• Good communication skill in Thai and English.