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Manager, CRM
atRS PCLReporting to Manager, Marketing, you will be responsible for
- Develop and maintain strong relationships with customers to increase customer loyalty and retention.
- Ensure timely and effective communication with customers through various channels (email, phone, in-store).
- Analyze customer data to identify trends, preferences, and pain points.
- Provide actionable insights to inform marketing and sales strategies.
- Plan, execute, and track the performance of CRM marketing campaigns (email, text, social media).
- Collaborate with the marketing team to develop targeted campaigns based on customer segments and preferences.
- Segment customers based on demographics, purchase history, and behavior.
- Develop targeted marketing strategies to engage specific customer segments.
- Automate repetitive tasks and processes to increase efficiency.
- Continuously evaluate and improve CRM processes to enhance customer experience.
- Generate regular reports on CRM performance, customer engagement, and campaign effectiveness.
- Analyze data to identify areas for improvement and optimize CRM strategies.
- Work closely with the marketing, sales, and customer service teams to ensure alignment and effective execution of CRM initiatives.
- Communicate CRM strategies and results to stakeholders, including senior management.
The ideal candidate should possess the following background
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in a retail or pet care industry setting.
- Knowledge of marketing automation platforms and CRM software.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Proficiency in CRM software and marketing automation tools.
- Strong understanding of marketing principles and customer relationship management strategies.
Experience required
- 3 years
Career level
- Senior Level
Salary
- Negotiable
Job function
- Management
- Marketing / Advertising
Job type
- Full-time
Company overview
Size:1000-2000 employees
Industry:Entertainment / Recreation
Location:Bangkok
Website:www.rs.co.th/
Founded in:1986
Ranking:4.5/5
RS Public Company Limited (RS Group) has been a pioneer and inspiration for Thai entertainment culture since 1982 and is recognized as the most successful music icon in the country. The company has established itself as a leader in integrating entertainment and commerce under the Entertainmerce b ...
Why join us: Working at RS Group is both fun and challenging, as our culture and way of work are tailored for those who are ready to take on obstacles without fear. This challenging journey is rewarding for those with strong determination and passion to improve themselves and the company.
&n ...
Job location: Chatuchak
Head office: https://maps.app.goo.gl/51tiENV9r3gQ6mxW6
Benefits
- Provident fund
- Professional development
- Five-day work week
- Social Security
- Company car
- Annual bonus
- Learning & Development Opportunities
- Employee discount
- Maternity leave
- Health Insurance
- Life Insurance
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