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Director, Marketing

atRS PCL

Reporting to CEO, you will be responsible for

  • Design and execute marketing strategies that effectively promote brands or products, leveraging tools like product placement that align with the goals of company.
  • Create compelling content that resonates with the target audience, such as TV ads, social media posts, music, artist relations, sponsorship, or interactive events, to connect brands with their audience.
  • Managing income generation and P&L care, tailored to fit your company's directions.
  • Integrate brands seamlessly into various forms of entertainment, such as TV shows, movies, music, or internet content, to create memorable experiences.
  • Oversee promotional campaigns that raise brand awareness and engage customers and fans through creative and impactful strategies.
  • Adjust and expand upon it as necessary to accurately reflect your organization's specific requirements and expectations.
  • Develop communication strategies that align with artist positioning and branding objectives.
  • Develop and implement a robust brand development strategy that aligns with the company’s overall business goals
  • Manage for PR activities, influencer partnerships, and media relations as needed.
  • Monitor, track, and analyze the performance of marketing and communication initiatives, leveraging data and insights to drive continuous improvement and achieve better results.
  • Develop and manage departmental budgets effectively, optimizing resource allocation to maximize ROI and achieve business objectives
  • Collaborate with internal and external team to develop and execute comprehensive marketing campaigns across digital and traditional channels.
  • Assist in the planning and execution of music release events, concerts, promotional activities and merchandise.

The ideal candidate should possess the following background

  • Bachelor's degree in Marketing, Communications, Music Business, or related field.
  • 15+ years of experience in Marketing, Brand Management
  • Experience in digital marketing, social media, content marketing, and public relations
  • Creative thinker with a passion for innovation and pushing boundaries in marketing and communications
  • Strategic thinker with a deep understanding of marketing principles, consumer behavior, and industry trends
  • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams to achieve excellence
  • Ability to work in a fast-paced environment and meet tight deadlines.
  • Strong written and verbal communication skills.
  • Analytical mindset with proficiency in data analysis and performance-tracking tools
Skills required
  • Social media
  • Branding
  • Digital Marketing
  • English (Very Good)
Experience required
  • 15 years
Career level
  • Senior Level
  • Top Level
Skills optional
  • Data Analysis
  • Good Communication Skills
Salary
  • Negotiable
Job function
  • Management
Job type
  • Full-time
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Company overview

Size:1000-2000 employees
Industry:Entertainment / Recreation
Location:Bangkok
Website:www.rs.co.th/
Founded in:1986
Ranking:4.5/5

RS Public Company Limited (RS Group) has been a pioneer and inspiration for Thai entertainment culture since 1982 and is recognized as the most successful music icon in the country. The company has established itself as a leader in integrating entertainment and commerce under the Entertainmerce b ...

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Why join us:

 

Working at RS Group is both fun and challenging, as our culture and way of work are tailored for those who are ready to take on obstacles without fear. This challenging journey is rewarding for those with strong determination and passion to improve themselves and the company.
&n ...

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Job location: Chatuchak
Head office: https://maps.app.goo.gl/51tiENV9r3gQ6mxW6
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