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Channel Marketing Manager - RS Connect (ULife)
atRS PCL- Overview all marketing brands to achieve P&L
- Design and develop brand marketing plan
- Lead campaign, promotion, activities and NPD
RS Connect is our direct sales channel (Multi-level Marketing – MLM), with over 1,600 business members relying on this business for their living. RS Connect markets premium HW and BPC products using 3 brands: beyond, aviance & I-fresh, which have reached over 600,000 business members and consumers over the past years. Our RS Connect brand purpose is to provide trusted solutions to sustainably transform people’s lives with “transforming lives for life” brand essence.
With the high growth objective to transform the business from traditional MLM to Online-merge-Offline. We require strong Marketing Position to manage this transformation. This position requires to manage 3 key brands: RS Connect as a corporate brand, aviance as a premium beauty brand and beyond as Health & Wellness brand. This role directly reports into Head of Marketing, you will be responsible for.
- Manage the end to end P&L.
- Designing and executing the Annual Brand marketing plans.
- Develop and responsible on category strategies for both Beauty & Personal Care and Health & Wellness.
- Lead and plan for all local activity campaigns including promotion & trade promotion with a proper communication design and operation excellence.
- Manage the A&P budget and other key resources.
- Work closely with cross functional team to launch NPD and to activate and to communicate marketing campaign to distributors.
The ideal candidate should possess the following background
- At least 5 years of marketing management experience, preferably in FMCG. ‘Impulse’ industry experience would be an added advantage.
- Preferably with a master’s in business management
- Project management : ability to lead the end to end innovation projects
- Stakeholder management: ability to work with cross functional teams including member and regional/global marketing teams.
- Marketing mix creation: experience in creating communication mixes from scratch.
- Strong local media knowledge including latest trends on digital marketing.
- Ability to work in a fast paced, trend based category.
- Ability to lead a small team.
- Ability to present to a big group of audiences both on and off line.
Experience required
- 5 years
Career level
- Senior Level
Salary
- Negotiable
Job function
- Management
- Product / Brand Management
- Marketing / Advertising
Job type
- Full-time
Company overview
RS Public Company Limited (RS Group) has been a pioneer and inspiration for Thai entertainment culture since 1982 and is recognized as the most successful music icon in the country. The company has established itself as a leader in integrating entertainment and commerce under the Entertainmerce b ...
Why join us: Working at RS Group is both fun and challenging, as our culture and way of work are tailored for those who are ready to take on obstacles without fear. This challenging journey is rewarding for those with strong determination and passion to improve themselves and the company.
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Benefits
- Provident fund
- Professional development
- Five-day work week
- Social Security
- Company car
- Annual bonus
- Learning & Development Opportunities
- Employee discount
- Maternity leave
- Health Insurance
- Life Insurance