Lazada (Thailand) Co., Ltd.
Senior Associate/Manager, KOL Operations -(Livestream)
atLazada (Thailand) Co., Ltd.Job Description
LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming.We're seeking an accomplished KOL Operations Senior Associate / Manager to join our team. In this role, you'll participate in the identification, setup, engagement, management, and cooperation of our KOL Network, ensuring alignment with overarching business objectives. Your expertise will be crucial in the establishment and nurturing of relationships of key brands and KOLs with our platform to drive sales performance. Collaborating closely with local and regional stakeholders, you'll lead multifaceted projects that enhance our market presence and effectiveness of Livestream.
Responsibilities:
-Research and identify potential KOL's from our affiliates pool or external and Brand KOls, establish and nurture relationships with KOLs and Brands through networking, outreach, and effective communication. Monitor the top performing livestream KOLs in the country
-Handle match making and KOL mapping to key brand and category activities, maximizing the KOL adoption and participation, ensuring brand and KOL satisfaction, training the KOLS on the best ways to drive sales and reach targets
-Monitor and analyze the performance of KOL livestream collaborations to assess their impact on brand awareness, engagement, and sales.
-Responsible for planning KOL product selection, coordinating core business resources, determining influencers' brand live streaming schedules, identifying key marketing points, and developing product marketing strategies.
-Collaborate with operations teams , KOLs and agencies to verify live streaming progress, handle emergencies, analyze live streaming data, identify issues, and improve and adjust strategies.
-Coordinate with backend departments to forecast and stock inventory effectively, ensuring live streaming product availability and timely delivery.
-Develop and implement influencer expansion plans and live streaming execution plans, maintain a daily influencer database, evaluate influencer resources, and formulate influencer retention strategies
-Analyze sales data, explore new growth opportunities and cooperation models, optimize cooperation strategies
Job Requirements
Experience:
-5+ years of experience in e-commerce, project management, or related fields.
-Proven track record of successfully managing and executing projects or initiatives.
-Prior KOL management experience in e-commerce livestream spaceSkills:
-Excellent project management skills, including the ability to manage multiple projects simultaneously.
-Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
-Proficiency in Microsoft Office Suite, especially Excel, and experience with data analysis tools.
-Familiarity with e-commerce platforms and livestream ecosystem, with direct KOL management experience.Personal Attributes
-Highly organized and detail-oriented.
-Proactive and self-motivated with a strong sense of ownership.
-Ability to adapt to a fast-paced, dynamic work environment.
-Strong problem-solving skills and a results-driven mindset.
Requirements/Qualifications(good to have):
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Assistant
- Management
Job type
- Full-time
Company overview
Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – we connect this vast and diverse region through our technology, logistics and payments capabilities. Today, we h ...
Why join us: At Lazada, we’re setting new standards for eCommerce, and we’re doing this by bringing out the best in our people. We value curiosity and passion in creating the right environment using technology and tools that allow the best ideas to surface from our people. We experiment, we learn, and we do bett ... Read more
Benefits
- Learning & Development Opportunities
- Professional development
- Provident fund
- Flexible working hours
- Five-day work week
- Job training
