Responsibilities:

• Identify opportunities based on category insight and understanding to growth the size and value of assigned product category in modern trade channels.
• Develop yearly category & channel plan in area of assortment, visibility and merchandising in line with brand guideline.
• Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Develop winning customer propositions for key strategic initiatives including major innovation launches, across multiple channels based on strong insight into those customers and their shoppers.
• Provide a channel plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
• Provide market ongoing trend analysis, account-specific data and accurate information to track key performance indicators versus objectives and address complex business problems.
• Supervise team member to lead their own implementation and execution.

Qualifications:

• Bachelor Degree or higher in related fields
• 5 - 8 year experience in trade marketing or category management in modern trade channel (prefer experience in FMCG)
• Strong experience of category management and customer marketing
• Proven ability to use data and analytics to develop insights, turning insight into actions