Job Purpose
Responsible for making sure that branding is consistent across advertising and campaigns, understanding customer and trend to create brand communications that will change how people perceive FWD brand, finding the ways to promote and lift consumers’ perceptions of FWD brand to the target attributes, collaborating with creative agencies, and media agencies, to oversee and plan for advertising, design, and events.

Key Responsibilities :

• Create, and initiate brand communication roadmap, lead the execution plan to ensure the communication and implementation are effectively within the defined budget.
• Manage marketing campaigns across offline and online platforms to ensure the meet of customers’ expectations and to build the credibility of brand.
• Use data, insights to leverage creative artworks, for maximizing campaigns’ effectiveness.
• Set up campaigns’ objectives with measurable KPI, analyze the success of campaigns and present to top management team.
• Understand customer insights, market trends, and define compelling message for key brand communications.
• Ensure the correctness of brand asset application to all materials with the reinforcement of reviewing and signing off all materials via brand approval process by supervising creative works on advertising, product design and other forms of marketing to maintain consistency in branding.
• Provide professional recommendation to Business units’ team leaders to understand FWD brand values and attributes, and how we want consumers to perceive FWD as an insurance brand who helps change the way people feel about insurance.
• Represent local brand team to support new initiatives.

Qualifications :

• Bachelor degrees in Marketing, Business, Communication or related.
• At least 5-7 years working experiences in marketing and communications or related.
• Good communication skill in Thai and English.