Key Responsibilities:

• Consumer Insights: Understand consumer needs, market trends, and the competitive landscape, using these insights to define product positioning, marketing strategies, and messaging that differentiate the product in the market and resonate with target customers.
• GTM Strategy: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches.
• Campaign Performance: Monitor and analyze the performance of marketing campaigns and provide actionable insights to improve ROI.
• Innovation & Trend Monitoring: Regularly monitor emerging digital marketing trends, tools, and technologies to ensure the company’s strategies remain innovative and competitive. Evaluate and implement new technologies to enhance campaign performance and customer engagement.
• Data-Driven Decision Making: Utilize data and analytics to inform strategic decisions, optimize campaigns, and identify new opportunities for growth. Provide regular reports on digital marketing performance, including insights and recommendations for continuous improvement.
• Strategy Development: Lead the development and execution of digital marketing strategies to serve both product and brand objectives.
• Campaign Execution: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels to drive traffic, engagement, and conversions.
• Brand Alignment: Ensure that all digital marketing efforts align with the overall brand strategy and consistently communicate the brand’s value proposition.
• Budget Management: Manage the overall Product Digital Marketing budget to ensure optimal allocation of resources, maximizing the impact of campaigns and delivering business results.
• Stakeholder Collaboration: Work closely with cross-functional teams, including external vendors and the Group Office, to ensure a cohesive and integrated approach to digital marketing.
• Team Development: Provide mentorship and guidance to junior team members, fostering a culture of continuous learning and development. Identify and address skill gaps within the team, ensuring that all members are equipped to meet the evolving demands of digital marketing.

Qualifications

• Bachelor or Master Degree in Marketing, Business or related filed
• Strong understanding of Marketing Strategy, digital marketing channel, tools, and best practices
• At least 10 years' experience in Product and Digital Marketing with a minimum of 5 years in a leadership role, prefer from non-insurance sector ie. FMCG, Banking
• Proven experience in developing and executing successful go-to-market strategies
• Strong focus on achieving measurable results and ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent Analytical Skills with ability to translate data into actional insights
• Strong leadership and team management skills, with strong ability to work cross-functionally