Key responsibilities

• Develop and execute effective sales strategies to achieve ambitious targets within the HORECA segment
• Build and maintain strong relationships with key HORECA customers, understanding their needs and providing tailored solutions
• Identify new business opportunities and proactively pursue them to expand the company's customer base
• Collaborate with cross-functional teams to ensure seamless delivery of products and services to HORECA clients
• Monitor market trends, competitor activities, and customer feedback to inform strategic decision-making
• Provide mentorship and guidance to junior sales team members, contributing to their professional development
• Maintain accurate sales data and reporting to track performance and identify areas for improvement

Sales Management:

• Plan sales strategies to align with the current market situation.
• Organize sales territories to match the number of employees and customers.
• Analyze marketing data from customer visits and competitor activities.
• Build strong relationships with representatives nationwide.

Control:

• Control sales to meet the set targets.
• Control profit and loss to align with the objectives.
• Oversee the marketing plan to ensure it aligns with the achieved sales.
• Control marketing expenses to stay within the allocated budget.
• Manage product returns from the market in accordance with regulations.
• Ensure customer payments are made as per the agreed terms.

Employee and Sales System Development:

• Continuously provide guidance to employees to keep up with market changes.
• Recommend and encourage good ideas from employees.
• Foster positive work habits and attitudes.

Problem Solving:

• Verify accurate information.
• Develop a correct understanding of the issue.
• Analyze and find reasons to support decision-making.
• Follow the company’s principles and guidelines.
• Listen to feedback from different departments to aid in decision-making.

Evaluation:

• Employee performance.
• Performance in organizing promotional campaigns.
• Set goals.
• Comparison with past performance results.