Role & Responsibility

• Monitor and analyze sales volumes and trend, search for opportunities to develop marketing strategy & drive growth.
• Synchronize brand & channel strategy into the execution to meet business objective & maximize sales and profit.
• Plan and execute go-to-market plans that aligned to overall brand plan and priorities to help team achieve brand objective.
• Regularly review and analyze key commercial/marketing metrics on a daily basis to drive continual optimization and improve brand activity/campaign efficiency.
• Monitor & evaluate campaign budgets and effectiveness.
• Prepare the reports of marketing activity/campaign's performance and present to team.
• Coordinate with internal and external stakeholders to improve activity/campaign results. (production planning, promotion, sales, market research, consultants and advertising agencies).
• Follow up implementation details and competition through market visit and report to team.

Specification

• Bachelor's or Master's degree in related field.
• 8-10 years experiences in channel marketing, trade marketing or product/brand manager.
• FMCG experienced would be advantage.
• Have strong project and stakeholder management skills.
• Able to travelling to up-country.
• A positive and confident can-do attitude