Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will

Roles & Responsibilities:

1. Project Management:

- Develop strategic seller marketing communication through seller's marketing channels and PR news

- Manage key tasks with external agencies e.g. PR agencies or media agencies to develop holistic seller marketing plan

- Initiate suitable marketing activations based on business objectives, both regional and local team's directions

2. Execution:

- Responsible for the end-to-end execution of B2B marketing communication, including creative assets development, budget management, agency management, PR communication development and media coverage tracking

- Conduct seller/creator showcases or seller/creator interviews to develop seller's communication and PR news to amplify seller's success through key channels

- Make data-driven decisions for content improvement and media budget optimization

3. Cross-Functional Collaboration:

- Coordinate closely with seller management team, commercial team and corporate communication team to align business direction and gather cross-functional team's requirements

- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each channels

- Cooperate with regional teams to provide updates and country's action plan

Qualifications

Minimum Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus

- Minimum 3 years of work experience with B2B marketing (platform-to-seller) or public relations

- Proficiency in both earned and paid PR media

Preferred Qualifications:

- Strong executional ability, and high attention to detail for content accuracy

- Excellent project management and stakeholder management

- Social media management and event marketing marketing is a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too