Main Accountabilities

The role of the Marketing Specialist is to design, develop and execute marketing activities to help grow Accenture’s business in Thailand. To achieve this, the individual will be responsible to explore new ways to position Accenture as a leading local brand and drive consideration for our capabilities across target clients. This includes working closely with other marketing functions, any external agencies, and contractors, to execute targeted programs or campaigns. In addition, the candidate will build connections in the local business community and help to position Accenture and its leaders in those communities.

Key responsibilities:

• Execute programs aligned to the local market strategy. Programs can include advertising, events & sponsorships, collateral/credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise/brand, and award/company recognition, among others.

• Provide strategic counsel to leadership teams and key stakeholders and advise them on communications strategy and messaging to external audiences.

• Oversee program execution to ensure successful completion in terms of quality, effectiveness, time, and budget. This includes tracking and reporting results metrics and success measurement.

• Manage marketing budget for area of responsibility.

• Adhere to all communications policies and protocols.

• Collaborate with Southeast Asia and global Accenture teams, such as research, strategy, and technology, to strengthen brand positioning and leverage relevant regional marketing and communications programs, tailoring as necessary to local market conditions.

• Direct the marketing strategy for marketing focused on client – design programs aligned to the strategy and oversee execution of marketing efforts.
  

Relationships:

• Reports to: Marketing Manager, Local Eminence, Thailand

• External Relationships: Third party vendors, suppliers, agencies, trade associations, eco-system partners