Job Description:

- Analyze CRM Campaigns performance both pre and post campaign and provide recommendations or new initiatives to ensure the best result.
- Analyze Customer Behavior movement and insight by segmentation to evaluate on CRM campaign effectiveness for onboarding new members, retaining high value customers and reducing churn including ROI.
- Evaluate point program effectiveness in terms of financial and business KPI aspect.
- Develop all CRM analysis reports including competitive analysis and monitor competitor movement.
- Work with MIS on required data for analyze on new system initiatives

Qualifications:

- At least 2-3 years’ experience in Data analysis, Business intelligent and CRM database management.
- Bachelor's degree in Business analysis or related filed. Master degree will be an advantage.
- Excellent in analysis tool, Tableau, Power BI, Microsoft Office especially in Excel, Access and Power Point.
- Strong analytical, business communication and presentation skill.
- Retail business background is preferred.
- Be able to interact with senior management and collect requirements.
- Ability to handle complexity and work effectively.
- Team player with ability to create relationships and work effectively across functions.
- Good English literacy and initiative idea.