Key Responsibilities:

Category Strategy and Development

• Develop and implement category strategies to achieve sales, market share, and profitability goals.
• Analyze market trends, consumer behavior, and competitor activities to drive decision-making.
• Identify new product opportunities and category expansion strategies.

Product Portfolio Management

• Manage the product assortment within the category, optimizing the mix for revenue and customer satisfaction.
• Oversee the introduction of new products and the discontinuation of underperforming items.
• Collaborate with suppliers and internal stakeholders to ensure product availability and quality.

Pricing and Profitability Optimization

• Develop and implement pricing strategies to ensure competitiveness while maximizing profit margins.
• Continuously assess and adjust pricing strategies to maintain profitability and market relevance.
• Monitor and report on category performance to achieve profitability targets.

Supplier and Vendor Relationship Management

• Manage relationships with key suppliers, negotiate pricing, terms, and delivery schedules.
• Ensure that products are delivered on time and meet quality standards.
• Monitor supplier performance and address issues related to delivery, quality, or cost.

Sales and Marketing Collaboration

• Work closely with the marketing team to develop promotional strategies that drive category growth.
• Collaborate with the sales team to develop training materials, sales tools, and support key accounts.
• Support the development of marketing materials, such as product brochures, digital content, and point-of-sale materials.

Performance Tracking and Reporting

• Analyze and track category performance against sales, profitability, and inventory targets.
• Prepare regular reports on category performance and provide actionable insights for improvement.
• Adjust strategies based on performance data to drive continuous improvement.

Inventory and Supply Chain Management

• Manage inventory levels to ensure that products are available when needed while avoiding overstock situations.
• Work with supply chain teams to ensure product availability and minimize stockouts.
• Forecast inventory requirements based on sales trends and customer demand.

Cross-Functional Collaboration

• Work closely with other teams (sales, finance, marketing, operations) to drive category success.
• Collaborate on product development, go-to-market strategies, and promotional activities.

Qualifications:

Education:

• Bachelor’s degree in Business, Marketing, Supply Chain Management, or related field.

Experience:

• Minimum of 5 years of experience in category management, product management, or a similar role, preferably in FMCG.
• Proven track record of driving category growth, optimizing product assortments, and managing supplier relationships.
• Experience with pricing strategies, promotional planning, and inventory management.

Skills:

• Strong analytical skills and the ability to use data to make informed decisions.
• Excellent communication and negotiation skills.
• Ability to develop and execute strategic plans.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and category management software or ERP systems.
• Strong project management skills and the ability to manage multiple tasks simultaneously.

Languages:

• Thai.
• English