Responsibilities:

• Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
• Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
• Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
• Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
• Monitor the market with the specific attention on product’s distribution, display, off-take, pricing, product’s condition, to propose appropriate corrective measures
• Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
• Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company’s objectives & resources, to serve the market need
• Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
• Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives
• Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures
• Propose the product cost saving whenever the opportunity arises
• Effectively plan the production requirement and the consequent optimum inventory level

Qualification:

• Bachelor's or Master's Degree in Marketing / Advertising or related field.
• At least 5 years experience in marketing or related field (FMCG is preferable)
• Good creative, interpersonal, negotiation, and compromising skills
• Good planning and management skill.
• Good analytical, problem-solving skills
• Ability to use personal computer
• Good knowledge of written and spoken English