Integrated Operations team overlooks and steers sales incentive, seller and tactical programs and commercial academy for Lazada Thailand. Our objectives are to:

1. Facilitate smooth implementation and operations on fundamental platform mechanisms, for which strong internal operations are necessary
2. Steer, guide, prioritize, and provide actionable visibility to commercial team on what to focus on and prioritize their resources against
3. Enable management to understand performance, steer, and prioritize and decide efficiently on focus areas - by providing visibility on business performance across topics under scope
4. Shape the regional agenda and focus in line with what will benefit Lazada TH and Lazada as a whole

Job Description
Sales Strategy & Planning:
• Collaborate with senior leadership to define and execute sales KPI aligned with company goals.
• Provide data-driven insights to on sales KPI, and develop actionable recommendations to optimize commercial efforts.
• Develop and oversee the execution of short-term and long-term sales KPIs and objectives.
• Manage E2E target setting process (from working with BI and regional team)
Sales Process Optimization:
• Evaluate and refine sales processes to improve efficiency and scalability across commercial teams.
• Identify bottlenecks in the sales process and implement solutions that enable the commercial team to operate at peak performance.
• Develop commercial seller database and design commercial structure (Positioning & Differentiation) included governance for segmentation. Maintain Database: create SOP to collect, add/change/remove and utilize
• Design SOP for on-going tasks e.g. Seller Segmentation/ KAM incentive performance update etc.
• Prepare all sales ops launch materials (deck, Q&A, live sessions, KAM comms)

Sales Tools & Technology Management:
• Oversee the selection, implementation, and management of sales tools and platforms, including sales enablement tools, and analytical tools e.g. Lazada Workstation
• Ensure the integration of systems and tools to enable a seamless flow of data across the commercial and other teams.
• Train and provide ongoing support for the commercial team in the effective use of sales tools and technologies.
• Build leverage of workstation for commercial team

Sales Performance Analysis:
• Lead the development and maintenance of sales KPIs, metrics, and reporting systems.
• Monitor and report on sales performance, providing detailed analysis of trends, conversion rates, and ROI for various initiatives.
• Identify opportunities for performance improvement and make data-backed recommendations to drive better commercial outcomes.
• Analyze and evaluate KAM effectiveness and efficiency

Collaboration & Cross-Functional Alignment:
• Serve as a key liaison and coordinate between the commercial team and other departments (e.g., Regional, Product, HR, Legal, Finance) to ensure alignment on goals, strategy, resource allocation and key updates.
• Run weekly syncs with Local PICs, Product and MS team
• Work with HR to ensure incentive issuance in each quarter is accurate and on time

Change Management & Leadership:
• Lead initiatives to adopt new sales practices, processes, and tools to keep the commercial team agile and competitive.
• Foster a culture of continuous improvement within the commercial team and across the organization.
• Provide leadership and mentorship to team member, guiding their growth and development.
• Consistently collect feedback from all relevant stakeholders to improve sales ops design and processes

Job Requirements
• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• 5+ years of experience in sales operations, sales management, or related functions, with at least 3 years in a leadership role.
• Previous experience in e-commerce, or technology sectors is highly preferred.
• Strong understanding of sales processes, pipeline management, and systems
• Expertise in sales performance analysis, with the ability to interpret complex data and translate it into actionable insights.
• Proficiency with Microsoft’s Excel is a must
• Strong leadership and interpersonal skills, with the ability to collaborate effectively across departments and motivate teams.
• Exceptional problem-solving skills and a proven track record of implementing process improvements that drive results.
• Knowledge of e-commerce platforms and digital sales channels is a plus.
• Strong communication skills, both written and verbal, with the ability to present complex ideas to executive leadership.

Personal Attributes:
• Strategic thinker with a results-oriented mindset.
• Detail-oriented with a focus on accuracy and efficiency.
• Highly analytical with a strong ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.