Job Description

Team and Role Introduction :
Develop and assist in strategy and execution of end-to-end lifecycle and promotional marketing initiatives related to user acquisition, retention, and engagement initiatives. Drive focus on instilling loyalty within our ever-growing customer base. Directly coordinate with different stakeholders to understand the wants and needs of the market, while ensuring that relevant programs are being created for all stages of the customer journey.
Responsibilities :

• Develop and implement marketing techniques through CRM for new customer acquisition and retention
• Assist in the planning and development process for CRM campaigns including daily brand messages, targeted contacts and auto-triggered programs
• Assist in the coordination and implementation of CRM’s cross-channel branding and commercial communications to owned and purchased audiences
• Assist in the development and management of testing plans to measure impacts and improvements of CRM programs and continual optimization efforts
• Implement and manage customer experiences at scale that are personalized, build stronger emotional connections with consumers and influence purchasing behavior with audiences, both new to the brand and existing, across all touchpoints throughout the consumer journey

Job Requirements :

• 2-4 years experience in a CRM and/or analytical role (ideal backgrounds include: a similar business analyst role in marketing, database management or other data/communication strategy type positions)
• Bachelor’s Degree in any analytical field (math, economics, engineering, business or statistics)
• Excellent problem solving and analytic skills
• Good communicator with copywriting and creative skills
• Ability to work with large datasets and summarize findings in clear format
• Combine creative and pragmatic insight and data with attention to detail
• Strong mathematical skills to analyse reports and key CRM metrics including conversion, click through and open rate
• Proficiency in MS Office (Excel, Word, Powerpoint) and ability to quickly learn industry related internal software
• Demonstrated ability to convey a sense of urgency; displays openness to new ideas, inclusion and diversity, patience and perseverance, integrity and customer focus