หน้าที่หลัก / ความรับผิดชอบหลัก (Major Tasks / Responsibilities)

• Analyzing data to inform business development and campaigns.
• Driving CRM initiatives and overseeing execution of campaigns.
• Work closely with brand team to understand and maintain focus on their analytical needs, including identifying critical metrics and KPIs, and deliver actionable insights to relevant decision-makers.
• Understand business requirements and use cases, translate into data requirements and define the required business input into various data components.
• Coordinate with internal and external to design customer segmentation and manage customer journey and customer value.
• Work with BI and Data Technology Platform teams, define the data business requirement and solution to meet the overall business requirements.
• Design, discover and manage customer journey by working with marketing and Management team, looking at data through data selection, capture, transform, integrate and virtualize to support the business use case.
• Work directly with management and users to gather requirements, provide status updates, and build relationships.
• Coordinate internally and externally to identify data needs to achieve the business objectives, including business partners.

ประสบการณ์ (Work Experience)

• Master's Degree
• Minimum of 7 years of responsible experience.
• Experience in the consumer insight, data analytics lifecycle including problem identification, measurement/matrix, exploratory data analysis and data insight presentation.
• Experience in either open-source or proprietary software such as PowerBI or Rapid Miner.
• Experience in python/r programming is a plus.
• Analytical Thinking and good at visual analytics tools
• Excellence in communication and data story telling
• Qualified data analytics portfolio.