เงื่อนไขการค้นหา

ทักษะ:

Project Management

ประเภทงาน:

งานประจำ

• Support the development of creative Idea and core creative assets for all activations ensuring full funnel requirements/ sufficiency with receiver markets.
• Support the deployment full toolkits to IMEX for localization.
• Your responsibilities.
• Overall.
• Partner for the ABD Self Care and Creative AOR to deliver Creative & Comms work.
• Partner with the I&A consumer insights to fuel our Creative & Comms.
• Partner for the Design and Shopper teams.
• Insight.
• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms.
• Comms Planning.
• Support the Activation Roadmap and Timing to enable Area/Market targets.
• The experience we're looking for.
• ROLE FIT CRITERIA.
• Project Management Experience.
• Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager.
• PROFESSIONAL QUALIFICATIONS/ EXPERIENCE.
• Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, personal care experience of benefit.
• Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment.
• OTHER PERSONAL ATTRIBUTES.
• Strong commercial acumen and analytical skills.
• Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets) - strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise.
• The skills for success.
• Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.
• What we offer.
• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
• Equality.
• We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
• All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

ทักษะ:

Product Development, Negotiation, English

ประเภทงาน:

งานประจำ

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.
• Master's Degree in Marketing, Food Science or related field.
• At least 3 - 5 years experience in marketing or related field (FMCG is preferable).
• Good creative, interpersonal, negotiation, and compromising skills.
• Good planning and management skill.
• Good analytical, problem-solving skills.
• Ability to use personal computer.
• Good knowledge of written and spoken English.
• We offer an attractive compensation, benefits package and career opportunities to the successful candidate. If this profile largely fits your background, personality and ambition, we would be very interested in talking to you, in person.
• Berli Jucker Public Co., Ltd.
• Human Resources Division
• 99 Soi Rubia, Sukhumvit 42,
• Phrakanong, Klongtoey, Bangkok 10110
• Visit us at: www.bjc.co.th
• Facebook Fan Page: BJC Careers.

ทักษะ:

Problem Solving, Negotiation, Fast Learner, English

ประเภทงาน:

งานประจำ

• a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact.
• for ourselves, our company, and the communities we serve.
• Join us. The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.
• Accelerate brand growth through platform activities including campaigns, content and non-content activities, brand investment and new collaborating initiatives with platforms.
• Develop internal strategy and action plan to grow brands and request brand policy support for top and potential brands in the portfolio.
• Discover new or potential collaboration that fits into the brand's and platform's short-term and long-term goals and build JBPs.
• Ensure brands completely understand and are up-to-date on platform's governance or changes that might impact their planning or operations.
• Conduct brand reviews and alignment with top management and related people and ensure alignment in the next steps with top or selected potential brands.
• Monitor brand's performance and ensure brand has executed their action plan as committed or even go beyond.
• Build and maintain relationships with brands, negotiate and secure best deals based on campaign or seasonality.
• Maintain service quality provided by brands per platform's governance or policy in order to increase brands' and platform's credibility, conversion rate and thus customer satisfaction.
• Collaborate with internal teams to drive various initiatives from platform, cluster, category, and brands.
• Minimum Bachelor's Degree or above.
• 3 years+ experience in e-Commerce; direct experience in relevant categories preferred.
• Proficient in English and Thai languages.
• Strong analytical and problem solving.
• Excellent interpersonal, presentation and negotiation skills.
• Attention to detail, affinity with numbers, logic and problem solving skill.
• A good team player, fast learner, eager to win and go the extra mile, and open to changes.
• Attention to detail, affinity with numbers, logical and problem solving skill.
• Strong connections with brands and big sellers are preferred.
• A good team player, fast learner and open to changes.
• Proficient in Excel and ppt.
• Excellent interpersonal and negotiation skills.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ทักษะ:

English

ประเภทงาน:

งานประจำ

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Degree in Marketing or related fields.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• Management skills.
• Presentation and storytelling skills.
• Experience in using Nielsen and Sales data.
• Contact Information:-.
• Thai Drink Co Ltd.
• CW Tower, 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Krung Thep Maha Nakhon 10310.

ประสบการณ์:

6 ปีขึ้นไป

ทักษะ:

Research

ประเภทงาน:

งานประจำ

• Leverage global design & design thinking to help build greater affinity and awareness of our brands - accountable, alongside BU and sector leads.
• Lead design programmes as per Asia BU Design AOP, for STING and REVIVE as priority projects.
• Illustrate and execute global best practice - award winning design - global and regional.
• Generate creative design proposals (sketches, scenarios, concepts) in order to visualize the desired output and share with internal and external team members.
• Participate in research activities and effectively translates customer needs into actionable design requirements.
• Continue to strive for best practice design outcomes with marketing teams - act as active consultant and partner.
• Approval of final design outcomes and producton sign off - accountability.
• Qualifications:6+ years of brand design experience on regional brands in FMCG.
• Extraordinary design taste and ability to realise world class design solutions across multiple applications and comms platforms.
• Ability to clearly articulate and visualize their thinking to design and marketing partners, reporting to senior leaders across the function.
• Ability to manage projects independently, contribute to strategic design making, and win awards.

ทักษะ:

Business Development, Creativity, Digital Marketing

ประเภทงาน:

งานประจำ

• Support the development of category strategy and spur the growth of assigned brands with marketing excellence.
• Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.
• Contribute to long-term marketing strategies and define communication and innovation policies.
• Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.
• Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.
• The experience we're looking for.
• Proven marketing capability, ideally within the consumer goods sector.
• Well-honed strategic thinking and decision-making capabilities.
• A thorough grasp of consumer behaviour, market trends, and competitive analysis.
• Strong skills in communication, collaboration, and stakeholder engagement.
• Demonstrated creativity in brand strategy and the ability to drive innovation.
• Fluency in digital marketing and a deep understanding of marketing optimisation.
• Commercial insight, particularly in the FMCG or Consumer Health sectors, with a track record in brand management.
• The skills for success.
• Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.
• What we offer.
• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
• Equality.
• We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
• All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

ประเภทงาน:

งานประจำ

• Do you want to lead marketing and commercial plans for one of our billion-dollar brands?.
• Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work with a large cross-functional team to identify consumers, shoppers, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
• The Brand Management function produces the majority of the company's General Managers as well as future CEO's of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of marketing, helping us find new and exciting ways to reach consumers.
• Your team.
• As a Brand Manager, you are joining a marketing team, and reporting to the Marketing director.
• How success looks like.
• Our assignments offer you the opportunity to make an immediate impact on the business while you continue to build your analytical, technical, and leadership skills. You will work as the Marketing leader on a team with representatives from various other functions. You will play a role in setting strategy, decision-making, business planning, and analysis across all aspects of the business.
• Your success would be based on operational and project work you're doing, which would be reviewed quarterly. Your manager would provide full-support through continuous mentoring and coaching.

ประเภทงาน:

งานประจำ

• การตลาด.
• คลองเตย, กรุงเทพมหานคร, ไทย.
• Job Responsibility.
• Develop brand plan to drive brand equity & affinity - Working closely with the research team to analyze & utilize the data and turn the information into insight - Lead and manage through the line brand experiential communication & activities platform - Work closely with Trade Marketing & Sales team to drive brand performance and identify selling opportunities - Ensure smooth collaboration with Sales, Channel Marketing, Thai Talent, Dhosaphak - Managing responsible budget including regular budget tracking and maximizing the return on spending which help driving the sale volume to achieve target - Frequency conduct a market visit to understand consumers behavior and monitor competitors activities - Work closely with internal teams to proactively seek out new and improved ways of doing tasks - Develop team members to ensure constant progress and challenges to step up.
• Job Qualification.
• Master Degree in Marketing or Business Management - 5+ years business experience in Marketing, preferably within FMCG/drinks industry - Strong Marketing and Media Management skill - Good command of Thai and English language (spoken and written) - Experience in Financial Management and budget controlling - Understanding of Brand and beverage industrial - Be able to organize activities in line with the strategic plan. - Be creative, to be used in the development of the brand - Strong communication and presentation skill - Be able to manage different projects at the same time - Good in MS office - Be able to work well under pressure.
• Contact Information.

ประเภทงาน:

งานประจำ

• การขาย.
• Chatuchak, กรุงเทพมหานคร, ไทย.
• Job Responsibility.
• Key Responsibilities(หน้าที่ความรับผิดชอบหลัก)- ดำเนินการตามกลยุทธ์และนโยบายการขายสำหรับกลุ่มลูกค้าของบริษัทฯ ในช่องทางร้านค้าปลีกสมัยใหม่ (Modern Trade) - เตรียม/กำหนดแผนธุรกิจงานขายของแต่ละประเภทร้านค้าย่อยฯ พร้อมกำหนด KPIs เพื่อวัดผลที่เกี่ยวข้องเป็นรายปี, รายไตรมาสและเดือน- ร่วมแก้ไขปัญหา (ถ้ามี), ปรับปรุงวิธีการปฏิบัติงานในระหว่างช่วงรอบเวลาทำงานเพื่อสร้างผลของงานให้บรรลุตามแผนงาน- ให้การสนับสนุนข้อมูลต่างๆ ที่เกี่ยวข้อง (ยอดขาย, ค่าใช้จ่าย, ผลงานเชิงรูปธรรม) แก่ผู้อำนวยการฯ ตามที่ร้องขอทั้งในลักษณะงานประจำ และร้องขอพิเศษ- พัฒนาขีดความสามารถของทีมงานให้มีทักษะงานขายและ/หรือ การวิเคราะห์/ติดตามสภาวะตลาด/ตัวผลิตภัณฑ์/คู่แข่งขัน เพื่อเพิ่มศักยภาพของทีมสู่ความเป็นเลิศงานขายอย่างมืออาชีพ- ร่วมเป็นแกนหลักในการพัฒนา/เสริมสร้างความเข้มแข็งในการเจรจาต่อรอง/ขีดความสามารถของบริษัทฯ ต่อช่องทางร้านค้าปลีกสมัยใหม่ ศึกษา/ให้ข้อมูลผลกระทบ/วิเคราะห์สถานการณ์ในเชิงลบที่อาจะเกิดขึ้นแก่หน่วยงาน/ทีมงาน พร้อมเสนอแนวทางการทำงานประกอบพร้อมตัดสินใจในการนำพาหน่วยงานให้บรรลุเป้าประสงค์.
• Job Qualification.

ประเภทงาน:

งานประจำ

• การตลาด.
• จตุจักร, กรุงเทพมหานคร, ไทย.
• Job Responsibility.
• Ensure the accuracy of budget approval documents by following procedures, including reviewing proposal documents, quotations, payment-related procedures, and accounting processes.2. Responsible for planning and overseeing brand activities, such as events and supporting initiatives. Monitoring and ensuring that organizers execute activities in accordance with marketing plans.3. Plan and manage tasks from stakeholders in order to make them align with the marketing plan.4. Review and manage expenses associated with each products/premium within organized activities. Compile monthly data reports from the SAP system to align with established budgets.5. Plan and coordinate operations within the organization to send news of upcoming activities.6. Collect and analyze budget reports for each brand's activities to inform the planning of future event.7. Work collaboratively with other internal departments8. Consistently follow marketing news to support marketing planning.9. Other tasks as assigned.
• Job Qualification.
• Bachelor s Degree in Business, Marketing, or a related field.- Minimum of 3 years of experience in marketing.- Strong expertise in marketing, media management, and advertising.- Able to communicate in English.- Demonstrated proficiency in financial management and project management.
• Contact Information.

ประเภทงาน:

งานประจำ

• การตลาด.
• ห้วยขวาง, กรุงเทพมหานคร, ไทย.
• Job Responsibility.
• Design and deliver end-to-end digital marketing campaigns, O2O, and online sales to achieve key business outcome.- Implement lead generation and sales conversion campaigns.- Select target customer segments and align with partners.- Develop marketing strategy to reach out to selected customer segments from designing end-to-end customer journeys, selecting the right propositions, platforms, and the right messages.- Design communication materials for each campaign.- Track campaign performance closely and take actions quickly if anything is going off-track.- Evaluate campaign performance and define key learning for future campaign enhancement.2. Develop content strategy, enrich, and maintain content repository.- Getting approval on campaign materials from Review Committee- Getting endorsement from partners if there is a reference to their brands or services as a part of marketing material.3. Collaborate with various internal teams and external parties (partners & vendors) to ensure smooth operations.4. Identify new business opportunities for digital marketing campaign. 5. Perform other duties as assigned.- Perform as a day-to-day basis problem solver / coordinator between internal and external parties to ensure campaigns are run smoothly.- Plan, create, and execute digital marketing campaign in new channels and new placements of partnership platforms.
• Job Qualification.
• Bachelor s / Master s degree in business administration, digital marketing, communications, or related fields.- Minimum 8 years of related job experience.- Exceptional communication and project management skills.- Thrive on direct, honest, and supportive communication.- Ability to manage several marketing campaigns simultaneously.- Highly collaborative and able to quickly establish credibility within the team to impact decisions through both formal and informal influence.
• Contact Information.
• [email protected].

ทักษะ:

Product Development

ประเภทงาน:

งานประจำ

• Initiate concept development for new products and brands, continuously identifying market opportunities and proposing new product development aligned with the company's objectives and resources to meet market needs.
• Develop and execute brand strategies tailored to target audiences.
• Collaborate with the OEM factory to effectively plan production requirements and maintain an optimal inventory level.
• Monitor the progress of product launches with a focus on integrated marketing support, distribution, POSM & display, pricing, and off-take. Propose appropriate corrective measures as needed.
• Work with advertising agencies and media partners to create brand-aligned content.
• Design and execute marketing campaigns across online and offline channels.
• Develop promotional activities, experiential marketing, and brand awareness programs.
• Assess competitive landscape and adjust strategies accordingly.
• Monitor, control, and evaluate the effectiveness of each marketing activity, promptly proposing necessary measures to stay aligned with set objectives and targets.
• Analyze brand performance and adjust strategies based on consumer insights and market trends.
• Regularly review product costs and propose cost-saving opportunities whenever possible.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Market Research, Research, Product Development, English

ประเภทงาน:

งานประจำ

• Develop Marketing plan to meet the consumer requirement.
• Ensure all related functions operate and deliver their task according to the plan.
• Develop Marketing Mix / Promotion / Campaign of prepaid and post paid product.
• Manage overall marketing function, control budget and conduct market research.
• Initiate strategies and promotions to enforce sales team.
• Analyze market and competitor information, conduct marketing plan and lead the team to achieve business's objective.
• Responsible for assigned project in product development.
• Carry process of product, package, and TVCF development.
• Bachelor's Degree in Marketing.
• 2-3 years experience in Marketing or Trade Marketing in FMCG Industry would be advantage.
• Fresh graduate also welcome.
• Good English skill is a must.
• Logical thinking, energetic.
• Can work at Asoke area (Work location:Singha Complex Building, Asok area).
• ค่าเดินทาง.
• ค่าอาหารกลางวัน.
• เงินค่ารักษาพยาบาล.
• ประกันสุขภาพกลุ่ม.
• ประกันชีวิต.
• กองทุนสำรองเลี้ยงชีพ.
• เงินแสดงความยินดีในกรณีต่างๆ.
• เงินแสดงความเสียใจในกรณีต่างๆ.
• ของขวัญวันเกิด.
• New Year Party.
• บริษัทยูนิ-ชาร์ม (ประเทศไทย) จำกัด
• สำนักงานใหญ่: นิคมอุตสาหกรรมเวลโกรว์ ซอย12 เลขที่ 105 หมู่ 9 ตำบลบางวัว อำเภอบางปะกง จังหวัดฉะเชิงเทรา
• สำนักงานกรุงเทพ: อาคารสิงห์คอมเพล็กซ์ ชั้น31 ถนนเพชรบุรีตัดใหม่ แขวงบางกะปิ เขตห้วยขวาง กรุงเทพมหานคร.

ทักษะ:

Market Research, Research, Social media, English

ประเภทงาน:

งานประจำ

• Develop and implement comprehensive brand strategies to strengthen market position and drive sustainable growth.
• Conduct market research and competitor analysis to identify opportunities for brand innovation and differentiation.
• Lead the creation and execution of impactful marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
• Manage the brand's product portfolio, ensuring alignment with consumer needs and market trends.
• Monitor and analyze brand performance metrics to inform decision-making and optimize marketing activities.
• Collaborate with cross-functional teams, including sales, product development, and creative, to deliver integrated brand experiences.
• Stay up-to-date with industry trends and best practices to continuously improve the brand's marketing strategies.
• What we're looking for.
• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in brand management or marketing, preferably in the FMCG industry.
• Proven track record of developing and implementing successful brand strategies that drive market growth.
• Excellent communication and presentation skills, with the ability to effectively influence and collaborate with cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.
• Familiarity with digital marketing tools and techniques, including social media, content creation, and analytics.
• Creative mindset and passion for developing innovative, customer-centric marketing campaigns.
• Fluency in Thai and English, both written and verbal.
• What we offer
• At Uni-Charm (Thailand) Co., Ltd.', we provide a dynamic and supportive work environment that empowers our employees to thrive. You can expect competitive compensation, comprehensive benefits, and ample opportunities for professional development and career growth. Join our team and be a part of driving the success of our iconic brands.
• Apply now to become our next Brand Manager and take your marketing career to new heights.

ทักษะ:

Compliance, Product Development, Data Analysis

ประเภทงาน:

งานประจำ

• Analysing category of potential opportunities for OB line / range development and identify ideal cost / sell price / margin vs benchmarking product / brand .
• Analysing and sourcing for potential strategic suppliers and briefing suppliers on requirements and T&Cs of being an Own Brand supplier .
• Working closely with Technical Manager for respective category by agreeing on product quality to develop vs benchmark identified and tracking the progress until achieve the right product quality / cost to pass internal test + customer panel (this poten ...
• Preparing product briefs together with Technical Manager and Marketing and submitting sign-off by relevant parties .
• Circulating Product Launch Sheet, coordinating and tracking the launching date with cross functions (Mktg / Quality / Ordering team / SRD / Instore Availability team) & suppliers .
• PLANOGRAM MANAGEMENT .
• Briefing SRD team on any NEW launches / Relaunches to ensure impactful planogram and aligning range change schedules with launch / relaunch dates .
• Checking to ensure planograms are done correctly prior to uploading .
• Landing communication with stores to ensure planogram compliance and set up via Support Office .
• MANAGING PRICE INCREASE .
• Managing E2E price increase on Own Brand lines with suppliers .
• Reviewing price increase justifications from suppliers and potential resource of products with new suppliers for relaunch if better price secured for same or better quality (in which case to repeat entire end-to-end process stated in point 1 above) .
• PRODUCT RELAUNCHES / RANGE EXTENSIONS .
• Being owner for relaunching products due to change in market dynamics - include packaging refresh / quality review to align with benchmarking brand / pack size change / price increase / etc. .
• This involves repeating end-to-end process stated in point 1 (ie, same process as launching new product) .
• Analysing and reviewing launched products for opportunities for range extension - pack size or new variant extensions .
• OWN BRAND AVAILABILITY .
• Initiating Own Brand Trade Plan activity to drive sales & participation .
• Working closely with Promo team to secure feature space and ensure promo process compliance for activation .
• Working closely with Supply Chain forecasting team to agree on promo qty collaboratively .
• Monitoring availability at DC and stores during promotions .
• SUPPLIER BASE MANAGEMENT .
• Maintaining good working relationship with existing vendors .
• Constantly seeking / sourcing for new potential vendors to bring excitement to OB range .
• Actively nurturing supplier capability to ensure sustainable growth for the brand .
• Other tasks .
• Assisting with and responding to request from cross functions on any OB related matters e.g. adhocs request to furnish OB information / data for Minister visits, etc./communication to stores .
• Market / competitor survey on product range / price / promo strategy.
• 3 - 5 years of experience in Product Development, Own Brand Management or Category Management with retail business background. .
• Leading Own Brand E2E process and program management would be a BIG plus.
• E2E Product Development .
• E2E Program Management .
• Supplier Management .
• Category Management .
• Numerical and Data Analysis .
• Effective Presentation .
• Interpersonal and Communication.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy.

ทักษะ:

Market Research, Research, Social media

ประเภทงาน:

งานประจำ

• Develop & implement effective marketing strategies & plans to achieve brand objectives.
• Manage and analyze the results of marketing campaigns and create comprehensive reports.
• Carry out market research to keep updated with customer trends, market situations, and competitors.
• Manage and allocate marketing budget effectively to achieve objectives.
• Build brand awareness for new products and new targets.
• Create product concepts and strategy/direction to meet business objectives.
• Maintain consistency in branding in all areas of marketing.
• Coordinate with clients, agencies, and colleagues across departments to achieve results as planned.
• Lead end-to-end digital campaigns, from conceptualization to execution, across social media, and influencer collaborations.
• Collaborate with the performance marketing team to integrate content and influencer initiatives with paid media strategies.
• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content and influencer strategies, ensuring alignment with audience expectations and market opportunities.
• Develop and oversee the execution of the brand's content strategy and content calendar ensuring alignment with brand and target audience.
• Collaborate with internal teams (Brand and Design) to create high-quality, engaging content across digital platforms, including social media, website, and other digital media.
• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling.
• Identify, engage, and build relationships with key influencers, brand ambassadors, and content creators in the beauty, lifestyle, and other related categories.
• Plan and execute influencer campaigns that drive brand awareness, product launches, and audience engagement, or other communication objectives.
• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives and ROI goals.
• Provide actionable recommendations based on data to refine content and influencer strategies, ensuring alignment with audience expectations and market opportunities.
• Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
• Be able to orchestrate digital marketing plan - social, performance marketing together with the offline to drive the business result.
• Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
• Strategic thinking with the ability to creatively maximize the resources.
• Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
• Strong leadership skills with the ability to inspire, lead, and collaborate with others.

ทักษะ:

English

ประเภทงาน:

งานประจำ

• Initiate and manage brand campaign including communication strategy, media, digital, PR and partnership (small campaign, press conference or etc.).
• Implement 360 communication plan and manage cross-functional and agencies.
• Monitor all brand activities are smoothly executed and aligned with brand strategy.
• Analyze market and consumer data to evaluate brand and campaign performance.
• Track and manage marketing spending of assigned projects.
• Work with cross functional team including Trade marketing and Agencies to ensure effective execution.
• Support team on promotions and brand campaigns to drive engagement.
• Degree in Marketing or related fields.
• Minimum 5 year experience in brand management (preferably FMCG or beverage).
• Knowledge of basic 360 marketing communications and media management both offline and online.
• Excellent communication with ability to engage cross functional teams effectively.
• Fluent in English language.
• Management skills.
• Presentation and storytelling skills.
• Experience in using Nielsen and Sales data.
• Contact Information:-.
• Thai Drinks Co.,Ltd.
• 90 Ratchadaphisek Rd, Khwaeng Huai Khwang, Khet Huai Khwang, Bangkok.

ประเภทงาน:

งานประจำ

• วิเคราะห์แบรนด์และกลยุทธ์การตลาดปัจจุบันของสินค้า จัดทำแผนการตลาดให้บรรลุเป้าหมาย, ยอดขาย และกำไร โดยวิเคราะห์ Market Share, Channel Analysis.
• ประสานงานบริษัท Agency ในการทำตลาดสินค้าที่รับผิดชอบ.
• วางแผนร่วมกับฝ่ายขายในช่องทาง MT,TT ในการพัฒนาพื้นที่การขาย และโปรโมชั่น.
• จัดทำและบริหารงบกำไรและขาดทุน (P&L).
• สำรวจตลาด และวิเคราะห์ประเมินผล ประเมินสภาพตลาดคู่แข่ง.
• สร้างสัมพันธภาพที่ยั่งยืนกับคู่ค้า (Principle).
• ปริญญาตรี / โท สาขาบริหารธุรกิจ, การตลาด หรือสาขาอื่นๆ ที่เกี่ยวข้อง.
• มีประสบการณ์การทำ Brand ให้กับสินค้าอุปโภค บริโภค(FMCG) จะพิจารณาเป็นพิเศษ.
• มีทักษะภาวะผู้นำ และวิเคราะห์ข้อมูล.
• มีทักษะในการนำเสนอ.
• Work location: Near MRT - Phetchaburi.
• SAHA PATHANAPIBUL PLC.
• 2156 New Petchburi Road, Bangkapi,
• Huai Khwang, Bangkok 10310 Thailand
• Contact Us: HR Recruitment.
• Email: [email protected]
• www.sahapat.co.th.

ทักษะ:

Purchasing, Negotiation, Excel, English

ประเภทงาน:

งานประจำ

• Plan and develop own brand, PLM strategies that balance customers expectations and company s objectives.
• Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock.
• Collaborate with related buyers, suppliers, distributors and analysts to negotiate prices, quantities and time-scales.
• Planning, researching and selecting products for stores, and ensuring that the products variety attract customers to drive profits.
• Monitoring stock to meet with customer needs and relevant to market trends.
• Manage relationship with supplier to ensure products quality, and ensuring that the products deliver on time.
• Reporting and presentation, and etc.
• Bachelor Degree or higher in Marketing, Business Administration any related fields.
• Experience in driving sale or marketing.
• Merchandise or Buying Strategy and mindset.
• Experience in any kind of category for example Food, Non Food, Hardline, Home line, Softline, House Brand, etc.
• At least 3-5 years in buying, merchandising, sourcing, purchasing, category management from retail business, department store, supermarket chain firm.
• Strong negotiation skills with proactive, initiative, and work well under high pressure.
• Good command of Thai and English and computer literary, preferable in Excel.

ทักษะ:

Finance, Product Development, Business Development, Laos, English

ประเภทงาน:

งานประจำ

• Lead the Development of Brand Experience Toolkits for local markets such as Indonesia, Cambodia, Laos.
• Work with creative and media agencies on the creation of consumer plan that shall drive target audience to the desired response.
• Identify communications message to consumer behavior and help to deliver on objective for brand.
• Execute in Marketing Plan and A&P management including Innovation, Communications, Advertisings and other activities (Apply only where there is no local MKT team i.e. Laos).
• Lead Product Relaunch/ NPD Development, collaborating with local team and cross functional team (Commercial, Finance, Supply Chain, R&D, QA) for portfolio management in current SKUs and NPD development.
• Prepare Analysis for market trends, competitors activities and identify opportunity for OSP.
• Perform other related duties as assigned.
• BBA in Marketing or related field with minimum 3-5 year experiences or MBA.
• Experience in FMCG marketing; Brand Management, New Product Development or International Business Development.
• Marketing Strategy knowledge as well as operation in media planning and effectiveness/ on-ground activations NPD development process.
• Business, commercial and financial acumen.
• Basic consumer research literacy.
• Good command both of English and Thai.