เงื่อนไขการค้นหา

ทักษะ:

Social media, Public Relations, Digital Marketing, English

ประเภทงาน:

งานประจำ

• Develop and implement a comprehensive global communication / media strategy and plan that align with company s goals and objectives.
• Identify the effective media channels to reach a diverse target audience across different regions and customize communication accordingly.
• Oversee content creation / ad adaptation for various communication channels including social media, website, blogs, influencers, EDM, in-mall media, and others.
• Manage international social media platforms, including WeChat, WeCom, Little Red Book, FB, IG, and others, to keep them active and effectively engage with the audience.
• Ensure consistent brand messaging across all platforms.
• Develop and maintain relationships with key partners, such as TAT, to leverage their connections and provide full support for international influencers' visits.
• Work closely with agency partners, such as media agencies, influencer management agencies, social platform management agencies, and others, to deliver work according to the plan and set KPIs.
• Coordinate with various internal teams to ensure a smooth execution process for influencer visits, content production shoots, and more.
• Work closely with tourist team to amplify tourist campaigns / programs such as promotional campaign, Global Visitor Card acquisition campaign, international roadshow, etc., to the right target audience and channels.
• Track and measure campaign/media performance and produce a report with recommendations at the end of each campaign.
• Prepare and control budget.
• Supervise team members to ensure they work efficiently and meet the established KPIs as per the plan.
• Work on other tasks as assigned.
• JOB SPECIFICATIONS.
• Bachelor s degree or higher in Communications, Marketing, Public Relations or related fields.
• 10+ years of experience in retail marketing, marketing communications, digital marketing, media or a related role with a focus on international markets.
• Strong understanding of retail industry, digital marketing tools and platforms, including social media, SEO, SEM, influencer marketing, and web / google analytics.
• Knowledge of retail marketing, branding, global digital marketing, marketing communications, and media.
• Experience in international market.
• Experience in budgeting, tracking, and forecasting.
• Experience in reviewing contract and negotiation.
• Good analytical skills.
• Strong attention to detail and accuracy, the ability to prioritize and organize multiple projects, meet deadlines, problem-solve, and multi-task.
• Interpersonal skills.
• Strong communication, collaboration with multiples stakeholders.
• Excellent problem-solving and negotiation skills.
• Excellent command of English and Chinese.
• Desired Attributes: resilience, organized, multitasker (able to handle many tasks and meet deadlines.

ทักษะ:

eCommerce, Digital Marketing, SEO, English

ประเภทงาน:

งานประจำ

• Collaborate with cross-functional teams to manage all aspects of digital marketing activities, including marketing planning, content strategy and development, promotional campaigns, online marketing, mobile app design, web/app analytics, digital media strategy, eDM, CRM, paid search, SEO, promotions, social media, and in-store activities.
• Plan and implement digital marketing strategies to boost mobile application traffic by tracking monthly active users and overseeing all aspects of mobile application an ...
• Collaborate closely with mobile app developer tailored to each persona.Ensure excellent user interfaces and features, optimized for mobile platforms.
• Monitor task queues and issue logs, allocating resources to ensure on-time completion of tasks and resolution of issues/bugs.
• Accurately estimate the duration of design, development, and testing tasks.
• Plan content for online platforms such as Line OA, the company website, social media platforms, and mobile applications.
• Ecommerce digital marketing.
• Measure on report Performance of all digital marketing campaigns and asset against goals (ROI and KPIs).
• Identify Trend and insight and Optimize spend and Performance.
• Collaborate with Internal team for Creative, Content and Optimize customer journey.
• Utilize strong analytical ability to evaluate media performance and end to end marketing funnel across multiple Channel and customer touch point.
• Collaborate with Agencies and Platform partner (Shopee, Lazada, etc.).
• Proactively feedback latest and critical e-customers comments for uplifting service quality and shopping experience.
• Degree in Computer Science, Computer Engineer, Information Technology or a related field.
• Good Command of Written and Spoken English.
• Experience with Mobile Applications Basic Design Skills in UX/UI.
• Experience managing Digital media for business/ ecommerce Business.
• Hands on experience with Social media advertising Platform, Campaign planning, analysis, and Optimization.
• Proficiency in digital media KPIs tracking and Online analytic is a must.
• Experience in Both digital creative development and digital marketing across multiple channel and Platform.
• Primary Location: TH-10-Bangkok.
• Schedule: Full-time Unposting Date: Ongoing

ทักษะ:

Multitasking, Meet Deadlines, English

ประเภทงาน:

งานประจำ

• Develop and execute comprehensive communication strategies / initiatives to promote the brands' luxury image, ensuring alignment with overall business objectives and positioning.
• Cultivate and maintain strong relationships with key media outlets and influencers in luxury fashion, lifestyle, and other relevant industries.
• Work closely in collaboration with content creators / media outlets to create exclusive storytelling content and content calendars that resonate with high-net-worth and ...
• Oversee influencer partnerships and collaborations to ensure they align with the brand s image and messaging.
• Work closely with Siam Paragon & ICONSIAM luxury teams (marketing, events, digital, etc.) to ensure consistent messaging across all channels.
• Provide regular reports on the effectiveness of communication strategies, campaigns, and media coverage.
• Manage budgets for communications, media buys, and influencer partnerships, ensuring that expenditures align with strategic objectives and deliver maximum impact.
• Supervise and oversee design and materials of marketing collaterals aligns with the luxury brand s aesthetic and messaging for top-tier customers as assigned.
• Work on other tasks as assigned.
• Bachelor s degree or higher in Communications, Marketing, Public Relations or related fields.
• 10+ years of experience in luxury brands marketing communications, magazine publications, PR, or related roles.
• Strong experience in luxury brand communications or PR, with a deep understanding of the high-end market.
• Excellent written and verbal communication skills in Thai and English, with the ability to craft compelling stories and manage brand messaging.
• Proven ability to work under pressure and manage multiple projects simultaneously.
• Strong relationship-building skills, particularly with media outlets, influencers, and key stakeholders in the luxury industry.
• A keen eye for trends and the ability to predict shifts in the luxury market.
• Ability to work with senior leadership and represent the brand at high-level meetings and events.
• Attributes: Resilience, Organized and Multitasking (able to handle many tasks and meet deadlines).

ทักษะ:

Creativity

ประเภทงาน:

งานประจำ

• Reporting into the Comms lead, the candidate will develop and deliver e-commerce strategic communications plans and programs that advance business priorities, tell creator and small biz impact stories, while building a thought leadership position in in the e-commerce space.
• Support tent-pole e-commerce initiatives to drive tier one coverage across both national and trade media.
• Mine for relevant media stories and case studies, identifying businesses, creators, ...
• Partner closely with cross-functional teams to leverage new product category launches, promotional events and product updates with our media audience.
• Build the reputation of the TikTok community and TikTok Shop as a platform where creators and businesses of all sizes can have real-world success.
• Develop a media strategy of consistent, proactive outreach which delivers media coverage profiling successful creators and small businesses on the platform optimising TikTok Shop.
• Handle critical media enquiries and provide reactive responses, protecting TikTok Shop's reputation.
• Manage and work with our PR agency to ensure quality execution and meaningful evaluation to further improve strategic communications plans and programs, including budget and target tracking.
• Bachelor's degree in Communications or related field.
• Relevant experience in e-commerce communications or public relations roles.
• Proven ability to develop and execute strategic communication plans, aligning with business objectives.
• Experience collaborating with internal teams to leverage product launches and events for media outreach.
• Ability to build thought leadership positions and handle critical media inquiries effectively and proactive media outreach.
• Preferred Qualifications.
• Strong analytical capabilities to evaluate communication effectiveness and refine strategies.
• Excellent written and verbal communication skills for crafting compelling narratives and messages.
• Genuine enthusiasm for e-commerce and commitment to driving innovation and creativity.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ประเภทงาน:

งานประจำ

• A Brand Manager is responsible for managing and developing a brand s image, identity, and overall strategy to drive sales and increase market share. This role involves a combination of marketing and product development.
• Develop and implement comprehensive brand strategies to enhance brand awareness and achieve business objectives.
• Lead NPD launches, collaborating closely with product development teams to ensure brand alignment.
• Plan, execute, and monitor marketing campaigns across various channels (digital, social media, print, etc.).
• Conduct or oversee market research to gather insights on consumer preferences, brand perception, and the competitive landscape (experience with AcNielsen and Euromonitor is an advantage).
• Manage the brand marketing budget, ensuring efficient resource allocation while achieving targeted outcomes.
• Coordinate with internal and external stakeholders (e.g., sales, trade marketing, R&D teams, and external agencies) to ensure seamless execution and excellence in delivery..
• Male or female, aged 30 years or older.
• Education: Bachelor s degree in Marketing, Business, Communications, or a related field.
• Experience: Typically requires 3-7 years of experience in marketing or brand management.
• Strong communication and presentation skills.
• Ability to communicate effectively in English.
• Experience in the ice cream industry is a plus.

ทักษะ:

Project Management, Digital Marketing

ประเภทงาน:

งานประจำ

• Manage the end to end P&L.
• Designing and executing the Annual Brand marketing plans.
• Develop and responsible on category strategies for both Beauty & Personal Care and Health & Wellness.
• Lead and plan for all local activity campaigns including promotion & trade promotion with a proper communication design and operation excellence.
• Manage the A&P budget and other key resources.
• Work with team to launch NPD and to activate and to communicate marketing campaign to distributors..
• At least 5 years of marketing management experience, preferably in FMCG. Impulse industry experience would be an added advantage.
• Preferably with a master s in business management.
• Project management: ability to lead the end to end innovation projects.
• Stakeholder management: ability to work with cross functional teams including member and regional/global marketing teams.
• Marketing mix creation: experience in creating communication mixes from scratch.
• Strong local media knowledge including latest trends on digital marketing.
• Ability to work in a fast paced, trend based category.
• Ability to lead a small team.
• Ability to present to a big group of audiences both on and off line.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Market Research, Research

ประเภทงาน:

งานประจำ

• Develop and Implement Product Marketing Strategy: Create comprehensive strategy and content that engages B2B audiences, elevating brand awareness and delivering concrete business results across multiple business units.
• Create compelling product messaging and positioning that differentiate our products in the market.
• Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
• Analyze product performance metrics and customer feedback to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's branding story and core strategies to partners and c-suite executives.
• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities.
• What You'll Need to Succeed.
• Extensive Experience: A minimum of 5 years in product marketing, content strategy or related roles - preferably in tech industry. Experience in B2B marketing environment is a plus.
• Proven track record of successfully launching and managing products.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to translate data into actionable insights and substantiate content strategies and value propositions.
• Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
• Proficiency in marketing automation tools, CRM systems, and analytics software.
• Why Join Us?.
• At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!.
• Equal Opportunity Employer.
• At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
• We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
• To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

ทักษะ:

Public Relations, Branding, Social media

ประเภทงาน:

งานประจำ

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department s budget.
• Overseeing branding, advertising, and promotional campaigns.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends. Build the effective marketing strategies for our target markets and products/services.
• Build strong engagement for our community in all global channels.
• Implement and monitor social media and communication campaigns to align with marketing strategies.
• Plan and create community initiatives to build a stronger and larger community.
• Ensure the continuous development and effective delivery of strategic ambitions in a fast paced and changing external environment.
• Set and implement social media, content planning, and communication campaigns to align with marketing strategies.
• Pet Lover is a must!.
• Bachelor s degree in marketing, finance, business administration, or similar.
• A master s degree in a relevant field will be advantageous.
• At least two years experience as a marketing manager, Concept store.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Experience in Pet Industry is preferred.

ทักษะ:

Automation, Social media, English

ประเภทงาน:

งานประจำ

• Develop and implement IMC plans and campaigns in alignment with key business priorities, brand and customer needs.
• Strategically plan consumer campaign according to current objectives, keen on both short and long-term execution.
• Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts.
• Manage the execution elements of the optimal IMC mix including advertising, in-store media, videos, OOH media, influencer management and other digital platforms.
• Ensure consistency and integration across all platforms.
• Develop deliverables and report out on overall success of impact through marketing channels.
• Collaborate with tenant relations and promotion team to track to track revenue and campaign results where applicable.
• Work cross functionally to build awareness and sales engagement in marketing campaigns.
• Manage the work of external vendors when necessary.
• Proven writing and proofreading skills.
• Develop and self- leading high performance with less supervision.
• Bachelor's Degree in English, Journalism, Marketing or other related field of study.
• Minimum 5-7 years marketing communications program management experience.
• Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns.
• Proven ability to build integrated marketing communications campaigns.
• Experience in different types of artwork formats i.e.
• Fast growing, and eager to work in Retail business.
• Experience in social media, website, leaflet, coupon, OOH, in-mall banner etc.
• Creative, entrepreneurial, flexible and highly motivated.
• Good in English is a must.

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Sales, Marketing Strategy, Digital Marketing, Data Analysis, English, Mandarin

ประเภทงาน:

งานประจำ

• ติดต่อประสานงานกับ Partner ตามแผนงานของฝ่ายการตลาด และค้นหา Partner ใหม่ๆ.
• ควบคุมดูแลและตรวจสอบรายละเอียดข้อมูล product ของบริษัท.
• วางแผนและควบคุม Content ของการตลาด ให้มีประสิทธิภาพและตรงเวลาตามกำหนด.
• พัฒนาและสร้างโปรไฟล์ผลิตภัณฑ์และการส่งเสริมการขายใหม่ตามกลยุทธ์ของบริษัท.
• ประสานงานกับทีมงาน (ฝ่ายสร้างสรรค์, ฝ่ายการตลาด, ฝ่ายปฎิบัติการ ).
• นำเสนอและสื่อสารข้อมูลรวมถึงการประชาสัมพันธ์ในรูปแบบสื่อใหม่ๆ ของบริษัทฯ ผ่านทางโซเชียล มีเดีย.
• มีประสบการณ์ดูแลงานขาย/ปิดการขายกับลูกค้าตรงและลูกค้าที่เป็น Goverment ได้.
• พบปะเสนองานขายแก่ลูกค้าใหม่ๆ หรือมีฐานข้อมูลลูกค้าเดิมอยู่แล้ว จะรับพิจารณาเป็นพิเศษ.
• นำเสนอสื่อแก่ลูกค้าและให้ข้อมูลที่เป็นประโยชน์เพื่อรองรับความต้องการของลูกค้า.
• ส่งรายงานการขายรายสัปดาห์ให้กับผู้จัดการฝ่ายขาย มีทีมที่ปรึกษาเพื่อหาวิธีปิดงานขายให้.
• สนับสนุนข้อมูลให้กับเอเจนซี่สื่อสำหรับแนวทางของสื่อนำเสนอในทุกประเภท.
• สามารถเดินทางไปติดต่อประชุมกับ Partner ในการทำ Product Promotion ได้.
• ชาย/หญิง/ LGBTQ+ (อายุ 23-30 ปี).
• วุฒิปริญญาตรี การตลาด หรืออื่นๆ ที่เกี่ยวข้อง.
• ประสบการณ์ 1 ปี ขึ้นไป เกี่ยวกับสื่อนอกบ้านหรือเอเจนซี่จะรับพิจารณาเป็นพิเศษ.
• มีทักษะด้านมนุษยสัมพันธ์ที่ดี.
• จัดการงานหลายอย่างและรับมือกับความกดดันได้ดี.
• มีรถยนต์เป็นของตัวเอง / สามารถเดินทางไปต่างจังหวัดได้(ทางเครื่องบิน).
• ความหลงใหลในความสำเร็จและประสิทธิภาพในการทำงาน.

ทักษะ:

Project Management, Creativity

ประเภทงาน:

งานประจำ

• Understand brand and the marketing mix in order to create brand awareness.
• Build strong brand identity and visibility across all communication channels to reach our target customers and potential customers.
• Bring our brand(s) to life through delivering creative excellence across all customer touch points within a our customer communications.
• Work with our agencies including briefing, creative development and sign off with stakeholders.
• Collaborate with Media Planning and in-store marketing teams to translate the brief into all customer touch points to land one seamless campaign.
• Work alongside Communications insight teams to utilize communications testing to continually craft, evolve, learn and sharpen our comms assets so that they are fit for purpose in delivering our communications Jobs to be done.
• Manage the budget and forecasting of all communications assets production & ongoing commitment to efficiencies where applicable.
• Manage project timeline and stakeholders.
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignment as it deems appropriate.
• High caliber and fast growing talent who has 4-6 Years from High pressure & Fast-moving environment Business.
• Experience in Brand / Communication / Campaign Management from Large corporate or Leading Agencies.
• Excellent in operational marketing communication with strong Logic.
• Experienced IMC across online / offline channels.
• Project management.
• Presentation skill.
• Critical thinking.
• Creativity.
• Fast with Quality.
• Turn complexity into simplicity.
• Turn data into actionable insight.
• Develop a consistent brand expression.
• Brand communication & IMC experiences.
• Create outstanding retail experiences.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

Fast Learner, Project Management, English

ประเภทงาน:

งานประจำ

• a mission we aim towards achieving every day.
• To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never.
• Courage? Always. At TikTok, we create together and grow together.
• That's how we drive impact-for ourselves, our company, and the users we serve. Join us. About the Team TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered!.
• From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok. We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Thailand Regional Marketing Manager. Our team is the first to meet, inspire and engage prospecting SMBs.
• We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders. Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products. The Regional Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on lead generation and activation.
• As the Regional Marketing Manager, you strategise, build, successfully execute and continuously iterate on the regional and Thailand go-to-market strategies. This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently. Responsibilities.
• Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.
• Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl.
• Marketing, Product, Sales Ops, Strategy, Programs and Vendor, TikTok Shop, to drive demand for TikTok for Business advertising solutions.
• Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, to a variety of audiences (advertisers, agencies, end users).
• Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.
• Develop and execute marketing strategies across owned digital platforms.
• Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions.
• Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.
• Minimum 4 years of experience in a strategy or marketing role.
• Written and oral fluency in English and Thailand language with the ability to articulate abstract creative concepts for business needs.
• A deep understanding of the.
• Small & Medium Businesses industry is needed.
• Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.
• Have a strong business understanding of Thailand and APAC markets.
• Experience designing and executing content strategies and analyzing content strategy performance.
• Ability to identify opportunities, develop project scope and independently lead ideation and execution.
• Have a strong business understanding of Thailand and APAC markets.
• Preferred Qualifications.
• Fast learner with a good sense of judgment and original thinking.
• Ability to thrive in ambiguity and adjust quickly to change.
• Strong data and analytical skills (measurement, ROI, forecasting).
• Have a commercial mindset with a history of delivering against stretching performance goals.
• Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.
• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills.
• Strong knowledge of media sales and marketing processes, with an understanding of TikTok for Business advertising solutions is a plus.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ทักษะ:

Marketing Strategy, Management

ประเภทงาน:

งานประจำ

• วิเคราะห์ยอดขายและสภาพแวดล้อมทางการแข่งขัน กำหนดกลยุทธ์ด้านการตลาดกลุ่มผลิตภัณฑ์ในประเทศ ทั้งในด้านผลิตภัณฑ์ การกำหนดราคา และการกระตุ้นการรับรู้ และเลือกใช้ผลิตภัณฑ์ พร้อมสื่อประชาสัมพันธ์อย่างเหมาะสม.
• วางแผนงานด้านการตลาดของกลุ่มผลิตภัณฑ์ในประเทศ, การจัดทำงบประมาณทางการตลาดประจำปี และ ควบคุมดูแลการดำเนินการตามแผนการตลาด เพื่อเพิ่มพูนยอดขาย และส่วนแบ่งทางการตลาด ให้ได้ตามเป้าหมายที่กำหนด.
• วางแผนและพัฒนาสินค้าใหม่ ร่วมกับฝ่าย R&D และ การกำหนดราคาขายสินค้า รวมถึงการหาช่องทา ...
• ดำเนินการกิจกรรมทางการตลาดในประเทศ และเครื่องมือสื่อสารทางการตลาด เพื่อผลักดันยอดขายให้เป็นไปตามเป้าหมายที่ตั้งไว้.
• รับผิดชอบโครงงานสำคัญที่ได้รับมอบหมายจากผู้บังคับบัญชา.
• พัฒนาทีมงานให้ระดับขีดความสามารถเพิ่มขึ้นเพื่อการทำงานที่มีประสิทธิภาพเพิ่มขึ้น.

ทักษะ:

Contracts, Project Management, Social media, English

ประเภทงาน:

งานประจำ

• a mission we all believe in and aim towards achieving every day.
• To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact.
• for ourselves, our company, and the communities we serve.
• Join us. Team Introduction Creativity is the soul of advertising. The Global Monetization Product & Technology team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other third parties in the ecosystem to create and deliver the best engaging creative experiences to end users.
• We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology revolution in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem. We are looking for experienced product operations specialists who will be responsible for providing operational support throughout the product development lifecycle and ensure success across key products and business initiatives.
• Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
• Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment.
• Assist in pitching products/solutions to clients and engage in client discussions.
• Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
• Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
• Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
• Strong operational rigour ensuring team trackers and documents consistently updated and well-maintained.
• Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
• Maintain direct and ongoing relationships with partners from Thai creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
• Identify, cultivate, and grow relationships with top partners in Thailand, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
• Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.
• 5+ years of work experience in product operations role, or other operational roles in advertising/creatives.
• Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
• Analytical, data sensitive & goal-driven.
• Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial & error iterations and constantly improving.
• Great communicator & team-worker.
• Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
• Fluency in English and Thai is required.
• Deep understanding of the digital, social media and creator/influencer landscape in Thailand, including cultural nuances, trends, and consumer behavior.
• Experience presenting to internal and external audiences at all levels of seniority.
• Preferred Qualification.
• Advertising sales, partner management experience, advertising creative/management tech platforms, agencies or advertisers' side is a big plus.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Marketing Strategy, Market Research, Research

ประเภทงาน:

งานประจำ

• Develop and Implement Product Marketing Strategy: Create comprehensive strategy and content that engages B2B audiences, elevating brand awareness and delivering concrete business results across multiple business units.
• Create compelling product messaging and positioning that differentiate our products in the market.
• Project manage cross-functional initiatives, ensuring alignment and effective communication among all stakeholders.
• Analyze product performance metrics and customer feedback to refine marketing strategies and enhance product offerings.
• Enhance Sales Materials and Strategy: Design and execute go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Craft Engaging Presentations: Design and manage high-impact presentations that effectively convey Agoda's branding story and core strategies to partners and c-suite executives.
• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs, while recruiting top talent to enhance team capabilities.
• What You'll Need to Succeed.
• Extensive Experience: A minimum of 5 years in product marketing, content strategy or related roles - preferably in tech industry. Experience in B2B marketing environment is a plus.
• Proven track record of successfully launching and managing products.
• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.
• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.
• Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.
• Data-Driven Approach: Strong analytical skills with the ability to translate data into actionable insights and substantiate content strategies and value propositions.
• Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.
• Proficiency in marketing automation tools, CRM systems, and analytics software.
• Why Join Us?.
• At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!.
• Equal Opportunity Employer.
• At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person's merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
• We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.
• To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.

ประสบการณ์:

7 ปีขึ้นไป

ทักษะ:

Sales, Management, Marketing Strategy, Property Management / Development, Negotiation

ประเภทงาน:

งานประจำ

• Act as Project Manager (PM) to coordinate and drive sales, marketing, handover, and after-sales services to achieve project goals.
• Develop strategies and plans for the department to meet the company's objectives.
• Identify new sales channels for the company.
• Build competitive capabilities and develop new business opportunities.
• Coordinate with both internal and external teams to ensure smooth operations and successful completion of projects.
• Participate in presenting various marketing channels.
• Delegate tasks and customer cases to team members.
• Monitor and ensure the sales team meets their targets.
• Analyze customer behavior and needs, as well as competitors, to advise the marketing team.
• Manage and optimize team performance (e.g., sales meetings, reviewing cases, portfolios, sales, and photos).
• Evaluate the performance of all sales personnel and report directly to management.
• Troubleshoot, make decisions, and provide support to the sales team to ensure smooth operations.
• Adhere to company policies and effectively communicate them to subordinates.
• Develop and maintain good relationships with team members, clients, and business partners.
• Oversee and review sales reports of the team.
• Collect, summarize, and report sales results and other tasks to the Executive Vice President.
• Conduct sales team meetings and other meetings as assigned.
• Participate in presenting the company's various policies.
• Perform other tasks as assigned.
• Bachelor's/master's degree or higher in any field.
• Minimum of 7 years in experience in sales management, particularly in real estate.
• Strong English communication skills (TOEIC 700).
• Creative, able to propose new perspectives and marketing strategies for the company.
• Strong understanding of business management, finance, marketing, real estate, architecture, and other related fields.
• Strong negotiation and presentation skills.
• Proficient in MS Office, Excel, CRM, NAV, or experience with sales management systems.
• Ability to work under high pressure.

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Data Analysis, Graphic Design, Digital Marketing, English

ประเภทงาน:

งานประจำ

• Data Analysis: Analyze monthly sales data, identifying top performers and key insights.
• Campaign Strategy: Develop and execute marketing campaigns for both B2B and B2C audiences.
• Performance Review: Review campaign results, providing data-driven insights for improvement.
• Public Relations: Manage PR initiatives to enhance the organization s image.
• Budget Management: Oversee marketing costs and ensure budget adherence.
• Marketing Plans: Present monthly marketing plans, including strategies and analyses.
• Content & Graphics: Curate and manage organizational content, including overseeing graphic design.
• Digital Marketing: Lead digital marketing efforts across SEO, SEM, social media, and online advertising.
• Additional Projects: Handle additional tasks and projects as assigned.
• Bachelor s degree in marketing, communications, or a related discipline.
• Demonstrated experience in brand management, marketing communications, and public relations, with a minimum of 5 years in the automotive sector.
• Strong analytical skills for efficient budget management and performance evaluation.
• Proficient in verbal and written communication in both English and Thai.

ทักษะ:

Excel, Negotiation, Analytical Thinking, Ability to travel upcountry, English

ประเภทงาน:

งานประจำ

• รับผิดชอบการบริหารและจัดการสินค้า และบริหารงบประมาณ.
• วางแผนการตลาด และกิจกรรมทางการตลาดที่ตรงกับกลุ่มเป้าหมาย เพื่อกระตุ้นการขาย.
• ออกตรวจตลาด เข้าเยี่ยมร้านค้าเพื่อเก็บข้อมูลและนำมาวิเคราะห์โอกาสทางการตลาดในการขยายช่องทาง การจัดรายการส่งเสริมการขายต่างๆ.
• วางแผนนำเสนอสินค้า เข้าช่องทาง Modern Trade และ Traditional Trade.
• วางแผนการจัดสินค้า Premium เพื่อทำรายการกับช่องทาง Modern Trade และ Traditional Trade.
• วางแผนโปรโมชั่นที่จะให้รายการกับห้างและร้านค้าช่องทาง Modern Trade และ Traditional Trade.
• วิเคราะห์แนวโน้มตลาด สินค้าคู่แข่ง เพื่อหาช่องว่างของตลาดในการออกสินค้าใหม่.
• ประสานงานกับหน่วยงานภายในรวมถึงคู่ค้า และโรงงาน.
• จัดทำรายงานวิเคราะห์การขายประจำเดือนและการรายงานผลการดำเนินงานรายไตรมาสให้ทางคู่ค้าและผู้บริหารทราบ.
• วุฒิการศึกษา ปริญญาตรี / โท สาขาบริหารธุรกิจ,การตลาด.
• ประสบการณ์ ด้าน Marketing หรือ Trade marketing ในช่องทาง Traditional Trade / Modern Trade 5 ปีขึ้นไป.
• หากมีประสบการณ์ในธุรกิจ FMCG จะได้รับการพิจารณาเป็นพิเศษ.
• สามารถใช้ภาษาอังกฤษได้ดี (ฟัง พูด อ่าน เขียน).
• มีทักษะการคิดวิเคราะห์ การนำเสนอ การเจรจาต่อรอง.
• สามารถใช้ Microsoft Excel ในการทำงานได้ดี (Vlookup / Pivot ได้).
• สามารถเดินทางต่างจังหวัดได้.

ทักษะ:

Marketing Strategy, eCommerce, Negotiation

ประเภทงาน:

งานประจำ

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Plan, lead and continue improving end-to-end customer shopping experience from listening and reacting to customer feedback, develop new potential service or products, monitoring and strive for the best customer service to ensure min. 95% customer satisfaction.
• Plan to improve customer services and helpdesk to support both internal and external customer s satisfaction - speed, response time, etc. Also, need to monitoring customer behavior and providing trend or opportunity to business.
• Continuously explore and develop new services to improve a better customer shopping experience as well as to enhance ecommerce ecosystem in order to get new sales opportunities as well as cost-saving.
• Managing UX and UI on Makro own platform in order to deliver a great customer shopping experience - included E-commerce & mobile technology, payment channel, delivery services initiative for the new segmentation i.e. corporate, wholesales through online channels.
• Establish marketing intelligence dashboard to help overall business monitor, manage and improve productivities and maintain high level of SLA (service level agreement).
• Ensure the negotiation & conclusion of contracts with key e-commerce partners through appropriate propositions.
• Ensure of E-commerce legislation such as customer privacy, customer confidentiality, internet-based patent, taxation, etc.
• Minimum Bachelor or higher level in Sociology, Psychology, Economics, Marketing, Data, Mathematics, Actuarial Science.
• Minimum 8 years of background in E-Commerce and Team Management and having proven track record in E-commerce, Consulting, Analytics, Marketing.
• CP AXTRA | Lotus's
• CP AXTRA Public Company Limited.
• Nawamin Office: Buengkum, Bangkok 10230, Thailand.
• By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy. .

ทักษะ:

Business Development, Negotiation, Contracts

ประเภทงาน:

งานประจำ

• Set Strategic Direction for assigned cross-functional sourcing programs through collaborative development of Strategic Sourcing initiatives and Category Plans. Lead cross-functional sourcing teams.
• Review and drive Bakery Business Development activities that lead business outcomes and enhance strategic partnership with external customers and top suppliers - mail, KVI, annual promotion plan, sales gap recovery action plan, special events, etc.
• Formulate Price policy and price structure by considering relevant factors and ensur ...
• Conduct industry deep dive analysis to support Bakery Business Development understanding of the market place & provide proactive insight to long term potential sourcing strategies (3+ years).
• Lead Bakery Business Development assortment strategic actions, conduct annual review and the implementation for new store, new product, core product for store type, item performance review, etc.
• Identify sourcing best practices and collaborate with cross functional team members to ensure practices are applied. Determine key metrics for supplier performance management and facilitate quarterly reviews with stakeholders.
• Conduct, review and manage budgeting and costing of Bakery Business Development in overall to ensure that they are exercised with effectiveness and efficiency.
• Translate and cascade annual budget into steps of actions to achieve. Enrol and ensure understanding of each team members accountabilities and timely result updates; Operations and Commercial, Store Format, by customer types, by product group, by sub group.
• Update and communications of tasks and results, agreed steps of actions, communication to other teams, deployment of execution. Meeting with Store General Managers/ Assistant Store General Managers and communicate business direction & achievement, familiarize participants with new products and updated business operations.
• Determine innovation resolutions to serve customers needs, market advantages, market competitiveness and sales recovery that make profitable Bakery Business Development revenue opportunity.
• Conduct and review yearly budgeting (sales, margin, other income) by Category and customer, strategic planning including corporate positioning market and competitive analysis.
• Review Price Negotiation: Makro mail, KVI: Direct & indirect competitor by store, price matching with competitor, normal price setting / Price structure, new item negotiate margin and other income. Review quotation process to manage supplier negotiation, to ensure products being developed meet targeted margin and priced. Review promotion year plan, action plan for sales gap recovery, special events and activities.
• Assortment review: New store, new product, renovation, Major by yearly: core product, store type, Control No. of SKU in and out by category by buyer, new item selection, deletion item review, Plan-O-Gram review & approve, performance review by item.
• Negotiates and manages major packaging contracts, insuring that the required quality, service, availability and budget objectives are achieved.
• Coordinates onsite visits by all critical suppliers to assure end use of supplier products are understood, production processes are reviewed, and end product flavor, texture, and look will be consistent with requirements.
• Act as a Subject Matter Expert for strategic sourcing and contract review and negotiation in assigned categories. To ensure that the variety and quality of Bakery product development are to the highest standards of quality, locally sourced, and seasonal in nature.
• Coach immediate team, liaise with larger organization & suppliers to ensure results as per set strategic direction and each year budget.
• Ensure the execution of People development framework and relevant matters that build substantial functions. Develop people/team, motive, coach and build team capability to be able to deliver results.
• Master or Bachelor in Business Administration, Science, Marketing or a technical / any related filed. MBA preferred.
• Strong knowledge of culinary operations in Food Service sector with demonstrated success, preferably.
• A Bachelor s degree or culinary degree is preferable.
• 15+ years professional experience in retail food service management, retail operations, and/or consumer product goods, preferred.
• 5 - 7 year s strategic sourcing experience preferred.
• Department level supervisory/managerial experience of direct and indirect reports.
• Demonstrated understanding food safety principles and operational requirements.
• Retails/Wholesales industry knowledge and experience.
• Must have experience working in commercial baking facilities and be familiar with grain processing particularly milling, sifting and heating grains.
• Demonstrated ability to develop market expertise and credibility in the Bakery Business Development industry segment, including customers, suppliers, products, applications, technology, pricing, value; industry or market problems and opportunities.
• Must have a strong understanding of the physiochemical and functional properties of various bakery ingredients and baking systems.
• Negotiation skills: Must possess ability to establish strong working relationships and persuade/influence others; ability to negotiate and defend pricing, contracts, and agreements with suppliers and customers in a mutually beneficial manner while maintaining professionalism and achieving goals.
• Demonstrated people/team leadership experience with proven ability to motivate, engage, and develop a high performing team. Ability to coach and provide constructive feedback to overcome performance gaps.
• Fosters Change and Innovation.
• Seeks solutions that strengthen quality, value, service and effectiveness.
• Creates Value for Customers. Anticipates and responds to market trends and opportunities.
• Demonstrates Business Acumen and Business Agility.
• Engages in effective operational and strategic planning.
• Ability to travel 30% to suppliers, internal meetings, industry meetings, trade shows, and joint sales calls.